NPR, Frontline investigation: Plastics industry spent millions selling recycling — to sell more plastic

'Plastic Wars' documentary premieres 10 p.m. March 31 on PBS stations and online

• By Laura Sullivan, NPR, and Frontline

Editor’s note: This story is part of a joint investigation with the PBS series Frontline that includes the upcoming documentary Plastic Wars, which premieres March 31 at 10/9c on PBS stations and online. NPR will be publishing stories from this investigative series in the weeks ahead, even as we focus our current coverage on the coronavirus pandemic. But here’s a look at some of our key findings. You can watch the full documentary film from this investigation on the PBS series Frontline.

For decades, Americans have been sorting their trash believing that most plastic could be recycled. But the truth is, the vast majority of all plastic produced can’t be or won’t be recycled. In 40 years, less than 10% of plastic has ever been recycled.

In a joint investigation, NPR and the PBS series Frontline found that oil and gas companies — the makers of plastic — have known that all along, even as they spent millions of dollars telling the American public the opposite.

Here are our key takeaways from our investigation:

Plastics industry had “serious doubt” recycling would ever be viable

Starting in the late 1980s, the plastics industry spent tens of millions of dollars promoting recycling through ads, recycling projects and public relations, telling people plastic could be and should be recycled.

But their own internal records dating back to the 1970s show that industry officials long knew that recycling plastic on a large scale was unlikely to ever be economically viable.

A report sent to top industry executives in April 1973 called recycling plastic “costly” and “difficult.” It called sorting it “infeasible,” saying “there is no recovery from obsolete products.” Another document a year later was candid: There is “serious doubt” widespread plastic recycling “can ever be made viable on an economic basis.”

The industry promoted recycling to keep plastic bans at bay

Despite this, three former top officials, who have never spoken publicly before, said the industry promoted recycling as a way to beat back a growing tide of antipathy toward plastic in the 1980s and ’90s. The industry was facing initiatives to ban or curb the use of plastic. Recycling, the former officials told NPR and Frontline, became a way to preempt the bans and sell more plastic.

“There was never an enthusiastic belief that recycling was ultimately going to work in a significant way,” says Lew Freeman, former vice president of government affairs for the industry’s lobbying group, then called the Society of the Plastics Industry, or SPI.

Another top official, Larry Thomas, who led SPI for more than a decade until 2000, says the strategy to push recycling was simple:

“The feeling was the plastics industry was under fire, we got to do what it takes to take the heat off, because we want to continue to make plastic products,” Thomas says. “If the public thinks the recycling is working, then they’re not going to be as concerned about the environment.”

More recycling means fewer profits for oil and gas companies

In interviews, current plastics industry officials acknowledged that recycling the vast majority of plastic hasn’t worked in the past. But they said the industry is funding new technology that they believe will get recycling plastic up to scale. The goal, they say, is to recycle 100% of the plastic they make.

“Recycling has to get more efficient, more economic. We’ve got to do a better job collecting the waste, sorting it,” says Jim Becker, Chevron Phillips Chemical Co.’s vice president of sustainability. “Five, 10 years ago, the industry response was a little more combative. Today, it truly is not just PR. We don’t like to see [waste in the environment] either. We really don’t. We want to solve this.”

But the more plastic is recycled, the less money the industry will make selling new plastic. And those profits have become increasingly important. Companies have told shareholders that profits from using oil and gas for transport are expected to decline in coming years with better fuel efficiency and the increasing use of electric cars. Industry analysts expect oil and gas demands from the chemicals industry will surpass the demand from the transport side in the coming decade. Plastic production overall is now expected to triple by 2050, and once again, the industry is spending money on ads and public relations to promote plastic and recycling.

Plastic is now more prevalent than it’s ever been and harder to recycle. Gas prices remain at historic lows, making new plastic cheaper than recycled plastic. And the industry now produces many more different — and more complex — kinds of plastics that are more costly to sort and in many cases can’t be recycled at all. Efforts to reduce plastic consumption are mounting nationwide, but any plan to slow the growth of plastic will face an industry with billions of dollars of future profits at stake.

Plastic Wars, a documentary by Frontline and NPR, premieres March 31 at 10/9c on PBS stations and online.

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