Revenues For New Hampshire’s Ski Industry On A Downward Slope

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The New Hampshire Ski Industry Reports Lower Revenues

New Hampshire ski area operators are trying to keep up a hopeful message about this year’s season, but there is a lot less snow this year than last.

Ski areas are able to make snow, but as the Union Leader reports, Cannon Mountain had 70 trails open this time last year. This year, the mountain has only 17 trails open. Other resorts also have a diminished list of open trails.

“From a business standpoint, the next few days will be crucial days,” said Karl Stone, spokesman for Ski NH, the statewide organization representing most ski areas in the state.
He said this week [and] the Martin Luther King-Civil Rights long weekend in January and February vacation, represent 30 percent of annual business for ski areas.

Stone also talked with NHPR about down revenues this year.

“In low snow years, the East coast is better off than many ski areas out West, since snow-making infrastructure here is already well established. He says when the weather cooperates, ski areas can get plenty of trails ready in just three or four days.”

The New Hampshire ski Industry generates more than $550 million in consumer activity, according the University of New Hampshire. These dollars help create hundreds of jobs and mean business for area hotels and retail outlets. But that revenue may continue to decline as meteorologists predict a fairly snow-less winter season ahead.