Bringing the Economy Home

MTV’s ‘Teen Mom’ Cast Members Selling Scentsy


The direct selling industry isn’t just for Mary Kay or Tupperware consumers anymore.  It seems the younger demographic is getting on board.  The entertainment blog WetPaint and parenting blog Babble have recently posted that two women from the MTV reality show Teen Mom are selling Scentsy products.

Scentsy is the Meridian, Idaho-based wickless-candle and personal care products company.

Scentsy North America President Mark Stastny says the company’s primary demographic is younger females.  “We tend, because of the way we’ve structured the product and compensation plan, we tend to skew more toward a Gen X, Gen Y, Millennial target rather than the Boomers,” Stastny says.

Plus, direct sales companies also tend to attract people looking for flexible work, says the Direct Selling Association’s Amy Robinson.  “They want to go into business for themselves, they want that flexibility in their schedule,” Robinson says.  “I think we’re going to be seeing a lot of people who are just getting into the workforce look to direct selling as an option.”


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