Scentsy, the Meridian, Idaho-based wickless candle company, launched into the world of fondue today. The company announced its first food product line, called Velata. The chocolate fondue kit will be available in May. It comes with a microwaveable pouch of chocolate, a silicone dish and an electric warmer.
Scentsy has made some new hires in its corporate office related to the chocolate line. Spokeswoman Stephanie Finch says if the company’s foray into food does well it will require additional corporate support. Finch couldn’t give an estimate on the number of jobs Scentsy could potentially add.
Last year, Scentsy made Inc. Magazine’s list of the fastest-growing, privately-held companies in the United States. The company also made Forbes list of America’s most promising companies in 2011. It stood out on the list for having the greatest revenue of any company the magazine named – $381.8 million in the most recent fiscal year.
The company also announced the expansion of two other product lines, personal fragrance products and scented greeting cards.
Scentsy has more than 145,000 independent consultants who sell its products at in-home parties. The company has more than 760 employees at its corporate office in Meridian, Idaho and more than 220 corporate employees spread across Kentucky, Texas, Utah and Puerto Rico.