Idaho-Based Scentsy Continues To Grow, Adds New Brand

Say you own a multi-million dollar direct sales company that sells wickless scented candles, bath products and chocolate fondue…what would you add next?

Well, Meridian, Idaho-based Scentsy is diving into the handbags and accessories market.

The company that launched in 2004 selling wickless scented candles has added a new brand to its growing business, and hired 120 additional corporate employees since March.  The majority of those new employees are in Idaho.

Scentsy Inc.

Scentsy Inc. launched its third brand 'Grace Adele' Aug.1, 2012

Scentsy Inc. unveiled a line of handbags, accessories and jewelry under the new brand-name Grace Adele at its annual conference in Las Vegas last week. It added a chocolate fondue brand, Velata, in May.

Scentsy’s revenue has ballooned from more than $60 million in 2008 to $535 million in 2011.

Spokesman Stephanie Finch says Velata has netted $10 million in the last three months. Company-wide data wasn’t available for that same time period.

The company directly employs more than 830 people at its corporate headquarters in Meridian and 265 additional employees at its corporate centers in Kentucky, Texas, Utah and Puerto Rico.

The direct sales company has nearly 200,000 independent sellers.