The arrival of the new year means it’s clean-up time–for your house, your garden, and for your topic pages! With legislative sessions around the corner in most of our states, we want our tag buildouts and topic pages ready and clear so that our audience can find your content easily.
So let’s review what our founding parents said about topic pages, or tag buildouts:
1. New tag buildouts/topic pages
To get started, read Elise’s post “What, Why and How on Tag Buildouts“. The post includes a video that tells you how to build a new topic page.
2. Managing your tags
Use Matt Thompson’s post “How to classify your posts & manage your tags” as a reference to manage your tags. Here’re some highlights.
The best tags are the discrete entities (i.e. specific individuals and organizations) named in your posts. In general, it’s best to use full names rather than abbreviations. Instead of tagging posts with “Obama,” use “Barack Obama.” It’ll look better as the title to a topic page, and it will aid search engine optimization.