StateImpacters, I know many of you come from a broadcast writing background where your scripts didn’t get publicly published. But now that you are expected to produce clean, error-free copy from the get-go, here is a guide, put together by my friend and former copy editor David Muto, to common style mistakes and how to correct them. Find the main StateImpact style guide in our documentation.
Below are areas in which our online style will follow or differ from the reliable AP StyleBook. For things that I don’t address here, please refer to AP, or ask with an email.
If you are also coming from a broadcast background like me, you will find all these general rules tedious and annoying. However, we hope you will read through this and refer to it often, so our sites maintain a standard style of awesomeness and clarity. Most notably, remember casing for headlines, which differs from newspapers: Capitalize The First Letter of Each Word in Your Headlines (that aren’t prepositions). And capitalize the first letter of each tag. All the rest of the excitement is after the jump. –Elise