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Summer Camp: John O’Connor’s Social Media Secrets

We recently persuaded John O’Connor, StateImpact Florida education reporter and social media extraordinaire, to share some of his tips and tricks with us. He put together a list of key take-aways, below, for those of you who weren’t able to join us.

  • Not all social media is equal. Take advantage of the strengths of different sites. Twitter is what’s happening now. It’s great for publishing and promotion, but also a good way to find sources, activists and trends. Use Facebook to share things that might spark a conversation. LinkedIn is great for finding people who worked or work for specific companies or organizations.
  • Twitter is the most useful social media service, but it needs to be tamed. Use TweetDeck, HootSuite or a similar tool to bend it to your will.
  • Remember that social media is a conversation. You have to engage with others to get the most out of it.
  • Use social media to tell stories. People love to live-tweet events. Compile those tweets with Storify, but be a journalist and organize and add context to tell a story.

Social Media: Beyond Self-Promotion

In this webinar, we share ways to use social media (including Twitter, Facebook and Reddit) to engage with your core communities. We break down simple ways you can tweak the work you are already doing to maximize your social media presence. And we’ll share how other reporters—including your StateImpact brethren—are using social media to inform stories and promote their work.

StateImpact Webinar: Social Media For Reporters from StateImpact on Vimeo.

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Storify is Now in Your Dashboard

We’ve added the Storify plugin to your modified WordPress dashboards so that from now on, you can build your Storifys in your dasboard and skip any embedding into a post. This means your Storify timeline that you create in the WP backend will BE a post. Cool, eh?

1. To create a Storify post, click on the new Storify heading in your left-hand navigation panel. It’s near the bottom, just above “Performance.”

2. Login to Storify. (If you have never used it before, you can use your StateImpact Twitter account to create a login).

3. Enter a headline, which will become your post headline.

4. Enter a description, which is the overarching description of the timeline of links, media and tweets you are about to create in Storify. This description will live as the “intro paragraph” to your Storify post.

5. Begin curating tweets, media, links and more for your Storify timeline. You can use the search field to find recent tweets under a particular hashtag or term, or pull in media from Instagram, YouTube, Flickr and more. Be creative.

6. When you have a nice timeline built, have your editor read it over and then all you have to do is hit publish.

Edit your Storify from the post window w/the box above Publish

7. This will jump you over into a standard WP post display for you, so you can see how your Storify lives on your page. TAG and categorize your post here, also add a jump underneath the intro paragraph and before the Storify begins so your timeline doesnt take up your whole page. Then hit update.

8. If you need to edit your Storify but you are already in the post window, click the “Edit Story” link in the upper right hand box above the “Publish” window.