We recently persuaded John O’Connor, StateImpact Florida education reporter and social media extraordinaire, to share some of his tips and tricks with us. He put together a list of key take-aways, below, for those of you who weren’t able to join us.
- Not all social media is equal. Take advantage of the strengths of different sites. Twitter is what’s happening now. It’s great for publishing and promotion, but also a good way to find sources, activists and trends. Use Facebook to share things that might spark a conversation. LinkedIn is great for finding people who worked or work for specific companies or organizations.
- Twitter is the most useful social media service, but it needs to be tamed. Use TweetDeck, HootSuite or a similar tool to bend it to your will.
- Remember that social media is a conversation. You have to engage with others to get the most out of it.
- Use social media to tell stories. People love to live-tweet events. Compile those tweets with Storify, but be a journalist and organize and add context to tell a story.