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Showcasing Your Data Assets

Data-rich resources created in the course of your reporting—be they GoogleMaps, filterable tables, bang-up applications or some other interactive—can be long-term resources for your audience. We have found several of these resources (e.g., Shale Play, school test scores) to be among some of our most regularly visited pages long after their initial launch dates.

Apps, maps and tables like ShalePlay, shown here, ought to be displayed in a way that makes them as useful and accessible to your audience as possible.

It is key, then, that we work to make them easy to locate.

As such, we have developed a relatively simple, four-step process to help you showcase the types of resources that readers might want to refer back to again and again. They are as follows:

1. Place interactives (e.g., GoogleMaps, filterable tables, images linking to bigger apps, etc.) in your posts before the jump so that readers see the added content and useful data before deciding whether to click through or scroll down. When linking to a previously published map or interactive, use a screenshot of that feature and hyperlink it to the actual page or app or place where the action happens. Continue reading