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Summer Camp: John O’Connor’s Social Media Secrets

We recently persuaded John O’Connor, StateImpact Florida education reporter and social media extraordinaire, to share some of his tips and tricks with us. He put together a list of key take-aways, below, for those of you who weren’t able to join us.

  • Not all social media is equal. Take advantage of the strengths of different sites. Twitter is what’s happening now. It’s great for publishing and promotion, but also a good way to find sources, activists and trends. Use Facebook to share things that might spark a conversation. LinkedIn is great for finding people who worked or work for specific companies or organizations.
  • Twitter is the most useful social media service, but it needs to be tamed. Use TweetDeck, HootSuite or a similar tool to bend it to your will.
  • Remember that social media is a conversation. You have to engage with others to get the most out of it.
  • Use social media to tell stories. People love to live-tweet events. Compile those tweets with Storify, but be a journalist and organize and add context to tell a story.

Using LinkedIn For Backgrounding People and Companies

UPDATE: Next “LinkedIn for Journalists” training will be held on January 10. Read below for details….

I suppose that a lot of you use LinkedIn as a professional social media platform. Well, did you know that it can also be a good reporting tool? As a journalist, you can use LinkedIn to conduct background research,  identify potential sources and reach out to your core communities.

I took a LinkedIn training, and here are some highlights on how you can use LinkedIn for reporting.

Before we start, let’s get familiar with the navigation bar because a lot of searches will start from there.

1. Finding Sources

  • Advanced People search: Click on “Advanced” on the right side of the search bar, and you can search people by company, including past and current employees.
  • Company search: Search companies by clicking on the right third drop-down menu on the navigation bar, and you will be able to see how many people among your first and second-degree connections work at a certain company. Continue reading