If you’ve been asking yourself whether you should put questions in your post headlines, the guidance from Team StateImpact is this: Only use a question in your headline if you have a really compelling reason to do so.
Asking a question in a headline can be a way to get people to click on your post if they see it in social media or through search. But it’s also an easy cop out, especially when your post can go a step further and promise the reader something more definite. Wright Bryan, who heads up NPR.org’s many, many blogs, adds this:
“Headlines with questions should largely be avoided because they suggest uncertainty. It sends a message to your reader that the story is incomplete, that you haven’t gotten to the bottom of it. Anyone can speculate about the news. Our job is to provide facts and answers, to bring clarity to the story.”