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Promoting Live Events on Social Media

We’ve noticed that many of you have been busy fostering engagement and increasing your profile with community events. We like what we see and we hope to see more of it. To that end,  we thought it could be helpful to corral some ideas–from stations, reporters and elsewhere–to help you get the most out of your events with smart use of online promotion.

Please add any of your own ideas or experiences below. The more the merrier.

Before the Event:

  • Create Facebook-friendly messaging and imagery for your event.   

    This photo used by StateImpact Texas to promote a recent event on that state's fracking boom pretty much said it all.

From Shannon McDonald, Social Media Editor at WHYY: “Try to find a message for your event that works well on social media instead of trying to manipulate something for several platforms… From the beginning, find a message that can work on all fronts. And to that point, make sure anything you design for the event also has images designed specifically for Facebook. That means that whatever images you’re putting out there should also be made to fit the 403×403 pixel size for Facebook posts and the 840×310 pixel size for Facebook cover photos.” 

  •  Create an Event on Facebook.

Invite all of the people who ‘like’ your page, as well as people who you think might be interested. You’ll also want to post additional information, as you get closer to the event to keep it fresh in people’s feeds. Continue reading