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Thanks, broadcast reporters, for taking part in this week’s webinar with Ken and Cathy on how to keep your listeners hooked during your stories. Here are Cathy’s key tips in case you missed the action.
Have you ever noticed how easy it is to ignore a radio story? It’ll start and then a few minutes later you’re lost and you don’t care. Once you get out of the story, it’s hard to get interested again.
The key to getting and keeping listener’s attention is storytelling.
The key to good storytelling is story structure.
That means a strong beginning, middle and end.
This is especially important with policy stories. You have to share your passion and enthusiasm for an issue in a way that makes people care. As Nancy Updike said at Third Coast a couple of years back, “the biggest enemy is not bad-ness. It’s okay-ness.” You need to constantly ask yourself: “Is there a better beginning to my story?” “A more interesting middle?” “A snazzier end?”