Audience

Recent posts

StateImpact Policy on On-Site Comments

Comments can be a great tool for generating healthy discussions, but only if they are used correctly. To  create an environment that encourages participation, StateImpact’s team will follow these general community policies:

  1. All comments on the substance of the material or news presented, including critical observations, are welcome. It is best to allow the readers–and the author–to respond to comments where they are posted, in a spirit of openness and transparency.
  2. Comments will be moderated by the site managers and reporters. As the strongest communities have engaged moderators, reporters are encouraged to jump in and participate in comment threads, directing the conversation, mitigating hostile flare ups, and keeping the discussion moving forward.
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Broadcast Workshop: Keeping Your Audience’s Attention

Thanks, broadcast reporters, for taking part in this week’s webinar with Ken and Cathy on how to keep your listeners hooked during your stories. Here are Cathy’s key tips in case you missed the action.

Have you ever noticed how easy it is to ignore a radio story? It’ll start and then a few minutes later you’re lost and you don’t care. Once you get out of the story, it’s hard to get interested again.

The key to getting and keeping listener’s attention is storytelling.
The key to good storytelling is story structure.
That means a strong beginning, middle and end.

This is especially important with policy stories. You have to share your passion and enthusiasm for an issue in a way that makes people care. As Nancy Updike said at Third Coast a couple of years back, “the biggest enemy is not bad-ness. It’s okay-ness.” You need to constantly ask yourself: “Is there a better beginning to my story?” “A more interesting middle?” “A snazzier end?”

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