WHAT: Tag buildouts are also known in the news community as “topic pages”. On our tag buildout pages, we will offer:
1.) A quick explanation of what the tag means/is.
2.) The most important links about the tag.
3.) All the articles we’ve written about or including that particular tag.
WHY: Because people often start reading a news story “in the middle of the action,” or are brand-new to an ongoing or developing theme and would be aided by a little more understanding of what they’re reading about. We can offer that since you reporters are the experts on your topics.
Read on for the “how” and the screencast to walk you through building out your tags.
HOW: You create tags in two ways. Either under Posts>Post Tags> Add New, or after you write a post and type in the tag in the edit post admin. No matter where you add it, it all shows up under the “Topics” section of your dashboard. That’s where you will go to build out a tag. Tag buildouts must include:
1. A new, sexy headline, ideally with the original tag name included. For example, Marcellus Shale tag changes to “Everything You Need to Know about the Marcellus Shale”. Don’t make it lame like “Marcellus Shale Background.”
2. Background, explainer content, a few paragraphs long that’s written like a wikipedia page.
3. Three to five of the most important links on that particular tag topic, for people who are just joining us. Name the links, include the URLs and the sources of the links.
4. A “featured image.” You may certainly add images to the actual tag text area, but for promotional purposes, you MUST add a featured image on the right side of your editor window in the “featured image” section. Choose something that is easy to identify even if it were cropped to the size of a very small box. These images are required so that you may promote these in your “featured topics” section of your home page, under “Essential Reading.”
Watch the 5-minute screencast that walks you though the tag buildout process (ignore the first 14 seconds of grey):