{"id":40585,"date":"2015-11-11T10:39:59","date_gmt":"2015-11-11T16:39:59","guid":{"rendered":"http:\/\/stateimpact.npr.org\/texas\/?p=40585"},"modified":"2021-08-25T16:38:51","modified_gmt":"2021-08-25T21:38:51","slug":"watch-out-almonds-pecans-aim-to-displace-americas-nut","status":"publish","type":"post","link":"https:\/\/stateimpact.npr.org\/texas\/2015\/11\/11\/watch-out-almonds-pecans-aim-to-displace-americas-nut\/","title":{"rendered":"Watch Out Almonds! Pecans Aim to Displace America&#8217;s Nut"},"content":{"rendered":"<div id=\"attachment_40588\"  class=\"wp-caption module image right\" style=\"max-width: 300px;\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-40588\" alt=\"A harvest of Pecans from Austin, Texas.\" src=\"https:\/\/stateimpact.npr.org\/texas\/files\/2015\/11\/pecan-picture-300x223.jpg\" width=\"300\" height=\"223\" srcset=\"https:\/\/stateimpact.npr.org\/texas\/files\/2015\/11\/pecan-picture-300x223.jpg 300w, https:\/\/stateimpact.npr.org\/texas\/files\/2015\/11\/pecan-picture-620x462.jpg 620w, https:\/\/stateimpact.npr.org\/texas\/files\/2015\/11\/pecan-picture.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p class=\"wp-media-credit\">Mose Buchele<\/p><p class=\"wp-caption-text\">A harvest of Pecans from Austin, Texas.<\/p><\/div>\n<p>This is a story of two nuts: the almond and the pecan.<\/p>\n<p>In the 1960s the pecan industry loomed large over the almond. But, then, something changed. Since then, the almond crop has seen a nearly 33-fold growth, while the pecan crop has seen little to no growth. But things are looking up for the once-proud pecan.<\/p>\n<p>You\u2019ve heard \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=CN_86_PjRvY\" target=\"_blank\">Beef: It\u2019s what\u2019s for dinner<\/a>,\u201d and \u201c<a href=\"https:\/\/youtu.be\/SFAD3Fy96YA\" target=\"_blank\">Pork, the other white meat<\/a>.\u201d But now it\u2019s\u00a0<a href=\"http:\/\/plants.usda.gov\/factsheet\/pdf\/fs_cail2.pdf\" target=\"_blank\">the humble pecan<\/a>\u00a0that might be getting its own catchphrase.<\/p>\n<p>The pecan is the only commercially grown nut in Texas, and now the\u00a0<a href=\"http:\/\/www.usda.gov\/wps\/portal\/usda\/usdahome\" target=\"_blank\">U.S. Department of Agriculture<\/a>\u00a0is agreeing with the pecan industry that it should be allowed to start something called a \u201cfederal marketing order\u201d for the official nut of Texas.<\/p>\n<p><iframe loading=\"lazy\" width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/232609110&amp;color=ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false\"><\/iframe><br \/>\n<!--more-->The order allows pecan distributors to pool their money and fund large-scale research and marketing campaigns. Other commodities \u2014 like beef, pork, avocados, almonds, walnuts and pistachios \u2014 have been doing it for decades, says Texas pecan farmer Mike Adams.<\/p>\n<p>Adams is also president of the American pecan board. He thinks this will increase demand for the nut and get new pecan products out on the market. So watch out,\u00a0<a href=\"http:\/\/www.almonds.com\/blog\/about-almond-board\/almond-board-california-what-understanding-federal-marketing-orders?mobile=1\" target=\"_blank\">almonds<\/a>.<\/p>\n<p>\u201cI think you\u2019ll see pecan butter. I think you\u2019ll see pecan milk,\u201d Adams says.<\/p>\n<p>Adams thinks the growth of the industry would help the economy here in Texas. Of course, increased demand and the cost of marketing and research could drive prices up for consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a story of two nuts: the almond and the pecan. In the 1960s the pecan industry loomed large over the almond. But, then, something changed. Since then, the almond crop has seen a nearly 33-fold growth, while the pecan crop has seen little to no growth. But things are looking up for the [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/stateimpact.npr.org\/texas\/wp-json\/wp\/v2\/posts\/40585"}],"collection":[{"href":"https:\/\/stateimpact.npr.org\/texas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stateimpact.npr.org\/texas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stateimpact.npr.org\/texas\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/stateimpact.npr.org\/texas\/wp-json\/wp\/v2\/comments?post=40585"}],"version-history":[{"count":9,"href":"https:\/\/stateimpact.npr.org\/texas\/wp-json\/wp\/v2\/posts\/40585\/revisions"}],"predecessor-version":[{"id":41940,"href":"https:\/\/stateimpact.npr.org\/texas\/wp-json\/wp\/v2\/posts\/40585\/revisions\/41940"}],"wp:attachment":[{"href":"https:\/\/stateimpact.npr.org\/texas\/wp-json\/wp\/v2\/media?parent=40585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stateimpact.npr.org\/texas\/wp-json\/wp\/v2\/categories?post=40585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stateimpact.npr.org\/texas\/wp-json\/wp\/v2\/tags?post=40585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}