Participating in local and regional events is a great way to build your relationship with your “core communities.” Sometimes these are events that we organize. But other times, we’re asked to be part of a panel discussion on a topic. And while these are great opportunities to interact with people who care deeply about the subject you cover, the role can be challenging for journalists.
Susan Phillips of StateImpact Pennsylvania, who gets asked to participate in many community events, offers some tips for how to navigate the role of “journalist-panelist”:

WHYY's Chris Satullo moderates a community event with Susan Phillips and Scott Detrow. Having audience members write their questions on index cards for the moderator to read is one way to maintain control of a program.
Shale drilling is a very polarizing topic in Pennsylvania. Each side throws out “facts” like confetti, hoping to plaster the streets with their view and no one else’s. So the StateImpact team here is often called upon to sit on panels as the “honest broker.”
We never sought this role. We usually say yes, although there’s never any compensation, rarely any food, and it often requires a long drive. That said, it does give you exposure and helps you meet potential sources.
So if you’re asked to be on a panel, here are some tips that I’ve picked up. Continue reading →