Three cheers for StateImpact New Hampshire’s Emily Corwin, who found a way to take conversations in the state legislatures about raising the gas tax to improve the state’s roads and found a way to make it interesting, engaging and even, dare I say, adorable. Emily collaborated with New Hampshire Public Radio’s Sara Plourde, digital producer extraordinaire, to create this animated video:
How on earth did they do it, you ask?
Well… Emily wrote the script and added notes throughout, denoting what sorts of visuals she imagined might help illustrate each segment. Sara then worked her magic and added her own style to Continue reading →
Guess what, team? Good news! While you were away shoveling snow, opening gifts and eating cookies, little elves stayed busy adding all sorts of new tools to your Reporter’s Toolbox, including (but not limited to):
The Alfred I. duPont-Columbia Award committee this morning announced that StateImpact Pennsylvania is among its 2013 awardees. In its announcement, the duPont committee said the team’s coverage over the past year has “showed the significant impact of natural gas fracking on Pennsylvania residents, and is an important model for reporting on local issues.”
“Reporters Susan Phillips and Scott Detrow covered the public policy, fiscal and environmental impact of the state’s booming energy economy, with a focus on Marcellus Shale drilling,” the announcement reads. “Their broadcast reports were heard on public radio stations across Pennsylvania and on a dedicated web site featuring multimedia, data-driven stories. Their work revealed previously unreported aspects of a new gas drilling law, including a provision that would require health professionals to sign confidentiality agreements in order to get access to chemical exposure information and developments in the state’s efforts to establish a natural gas impact fee.”
Here at StateImpact, we’re constantly seeking out new ways to get ahead of the curve and adapt to the ever-changing ways that people are receiving and interacting with the news. That’s why, in recent weeks, we’ve discussed adapting to a sideways world. We’ve worked with all of our reporters to identify our core audiences so that we can find out where the conversations are taking place and building meaningful engagement.
A key part of that is using social media wisely—as a promotional tool, yes–but also as a reporting and engagement tool. (And if you don’t believe us, check out this piece by senior editor Alexis Madigral at the Atlantic.)
Last week’s webinar (now available in our Reporter’s Toolbox!) breaks down several ready-to-use ways to do just that. Check it, take some of these tips out for a test drive out and let us know how it works for you and your blog or station.
StateImpact Ohio‘s Molly Bloom this week shared a list that she has been carefully curating for months, if not years–her roster of Ohio educators who tweet.
Smooth move, Bloom.
The post was a hit. In terms of traffic, it nipped at the heels of that state’s most highly-visited post (on football, mind you) all week long.
It was also a success in terms of relationship building. The post inspired several Ohioans to shoot back with suggested additions, thus expanding Bloom’s realm of contacts and sources. (She had enough to fill a second post, actually.) It also earned a mention on the Ohio Department of Education’s official weekly newsletter, putting the project on the radar of several new readers and listeners in our core communities.
Molly says she didn’t come up with the idea on her own.
“It was inspired partly by a post Kyle Stokes [of StateImpact Indiana]did earlier this year and partly by the fact that I felt like I was seeing more and more Ohio teachers, principals, et cetera on Twitter,” she tells us. “It seemed like a good time to tap into that.”
We look forward to hearing more from Ms. Bloom and other Twitter superstars this week during our upcoming StateImpact Twitter webinar. Be sure to mark your calendars and call in from 2 to 3 EST this Friday, November 30. Reporters and news directors, check your inbox for more details. And if anyone else is interested in joining us, please drop us a line. Continue reading →
Kudos to StateImpact Florida‘s Sarah Gonzalez on snagging an interview last week with former Florida governor Jeb Bush, an avid promoter of education reform.
Sarah Gonzalez, of StateImpact Florida, with Jeb Bush, education reformer and former Florida governor.
Sarah went into the meeting well-prepared and ready to asked tough questions–and it showed. Not only does her interview make for great radio, but Bush took note. After the interview, he called her and fellow reporter John O’Connor (who interviewed him earlier this year) “among the most informed education reporters to ever interview him,” she wrote.
Last week, we raved about your election coverage. Hope we didn’t embarrass you. We couldn’t help
Logan Layden and Joe Wertz of StateImpact Oklahoma.
ourselves. You played to your niches, focused on down-ballot state election questions and provided your audiences with information they were hard-pressed to find elsewhere. Your content was shared more widely on social media networks than anything else we’ve seen since StateImpact was born. It was awesome.
This week, Oklahoma closed the loop and incorporated some of that social media buzz into their reporting.
“We put question out there on Twitter and Facebook, asking how people voted,” reporter Joe Wertz of StateImpact Oklahoma, explained. They got many responses, including one particularly lengthy comment that that they thought illustrated an important point about a particular ballot measure. They used it as the basis for a blog post exploring why that ballot question ultimately failed.
Wertz’ reporting partner, Logan Layden, doesn’t usually play the Twitter game, but even he was inspired.
“It is great to see people respond to the work that you do,” he told us. “It makes you feel like it is worthwhile. And maybe by using this woman’s comment in a post, it will encourage more comments.”
“I’m gonna be playing the Twitter game a lot more often from now on,” he said.
We saw our web traffic grow by more than 50 percent over the past month. That’s right: 50 percent. And a lot of that was because readers liked it and shared it with their friends. A whopping 64 percent more traffic came through social media in October than September–or just about any other month since our founding.
This can be attributed in part to interest in the election, yes. But it is also due in no small part to our reporters’ ability to keep their coverage tightly focused on state election questions.
Our strategy going into the election was to let NPR and others focus on the presidential race while we played to our niches. We set out to own selected down-ballot races. Oklahoma, Florida, Idaho and New Hampshire covered several key ballot measures; Ohio tackled state school board races and school levies; and Indiana focused on their state school superintendent race.
We followed the races closely tied to our beats and analyzed their implications. We set up explanatory topic pages related to each race or ballot measure. And we took care to make those pages SEO-friendly. Last week, as voters got Googling for information on their state-level races, it was these side-door topic pages where they found what they were looking for. (See below for the week’s top traffic draws.)
The headline for this week is that we have largely succeeded in our goal to be the clearest source of information for state voters on these low-profile but important policy questions. For those who still haven’t made up their minds on the marquee races, there’s no shortage of places for them to go to educate themselves. But when it comes to SQ 766 in Oklahoma or Ohio’s District 5 State Board of Education race, we are it. We talk a lot about StateImpact “filing the void” that vanishing local outlets are leaving behind. That’s exactly what we are doing–and doing extremely well–with our election coverage. Nice job, folks! Continue reading →
It is time to be smarter about how we go about engaging with our core communities. To that end, we held an all-team teleconference last week to to discuss strategies for engaging our audiences and managing our workflow. We’ll be rolling out a series of trainings and webinars, starting next week, to help us develop and refine these techniques by:
Defining our core communities.
Learning more about how they get their news.
Adjusting how we engage, and
Adapting our workflow.
In the meantime, though, here are some things to start thinking about:
Remember that engaging with your core communities requires using multiple platforms and using a multi-directional approach.
Where do your core communities get news about your beat? Ask around when meeting with a source or influencer. Are there listservs you should be aware of? Twitter chats? Facebook groups? Maximize every interaction to make sure that we are getting plugged into the right networks.
If you aren’t doing it already, use social media for more than just content distribution. Share others’ good work. Cultivate sources. Report in real time with facts, quotes and images. Engage in and start conversations. You’ll be surprised how much it can help inform and enrich your efforts–and broaden your reach.