Network News: November 26 – December 2

A Little Help From Your Friends (and Followers)

Here at StateImpact, we’re constantly seeking out new ways to get ahead of the curve and  adapt to the ever-changing ways that people are receiving and interacting with the news. That’s why, in recent weeks, we’ve discussed adapting to a sideways world. We’ve worked with all of our reporters to identify our core audiences so that we can find out where the conversations are taking place and building meaningful engagement.

A key part of that is using social media wisely—as a promotional tool, yes–but also as a reporting and engagement tool. (And if you don’t believe us, check out this piece by senior editor Alexis Madigral at the Atlantic.)

Last week’s webinar (now available in our Reporter’s Toolbox!) breaks down several ready-to-use ways to do just that. Check it, take some of these tips out for a test drive out and let us know how it works for you and your blog or station.

For more resources, including the plain-ol’ slideshow without all of the chitchat, go to the Toolbox post.

Last Week’s Reader Faves

Most visited stories last week, in raw numbers:

  1. TexasTexas Scientist Says Bigfoot is Real. Let the Hunt Begin?
  2. TexasSecret Price of Power Hides What Texans Really Pay
  3. TexasKeystone XL Pipeline
  4. PennsylvaniaFracking
  5. TexasFracking

StateImpact Texas’ Dave Fehling‘s piece on what Texans really pay for their power definitely fits the “provocative controversy” bill and thus made for a great Facebook share. (You have to watch the webinar or you just won’t understand…)

Most visited content on each site, in order of popularity:

What does that mean? Well, we took the top post from each of your states, according to traffic. We adjusted those figures to reflect each state’s population and then ordered the results.

  1. New HampshireNew Hampshire Ranked As “Most Expensive State To Raise Children”
  2. IdahoPropositions 1 2 3
  3. TexasKeystone XL Pipeline
  4. OklahomaA First Look At Oklahoma’s New Mining Regulations
  5. PennsylvaniaFracking
  6. Indiana: The Future Of State Interventions In Struggling Indiana Schools
  7. Ohio: Third Grade Reading Guarantee
  8. Florida: Researcher Says State Charter School Study Was ‘Poorly Done’ And ‘Biased’ 

Great job, New Hampshire, on turning around a fast remake of a national piece that was sure to be a “topical buzzer.” Good eye, Emily!

Traffic Sources (according to Google Analytics):

  • 56% Search Engines (top terms for this week: fracking; keystone pipeline; big foot; logging; state impact texas)
  • 18% Dark social (emails, listservs, instant messaging, etc.)
  • 8% Social media (Facebook, Twitter, Reddit–in that order this week)
  • 15% Referral (Google News, Google, Texas Tribune, NPR.org, unionleader.com–in that order this week–plus station websites and other partners and sites)
  • 2% Direct (bookmarks and direct visits to home pages)

This will begin a series of slightly abbreviated Network News installments, as we plan to hit the road next week for our energy cluster meeting in Austin, Texas. We’ll still be sure to share all of the major highlights with you, though, so stay tuned, keep us posted and keep up the great work.

Your editorial team,

Chris Swope, Jessica Pupovac, Ken Rudin & Becky Lettenberger

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