Network News: November 19 – 25

Bloom Goes Public With Her Twitter Roster

StateImpact Ohio‘s Molly Bloom this week shared a list that she has been carefully curating for months, if not years–her roster of Ohio educators who tweet.

Smooth move, Bloom.

StateImpact Ohio

Molly Bloom

The post was a hit. In terms of traffic, it nipped at the heels of that state’s most highly-visited post (on football, mind you) all week long.

It was also a success in terms of relationship building. The post inspired several Ohioans to shoot back with suggested additions, thus expanding Bloom’s realm of contacts and sources. (She had enough to fill a second post, actually.) It also earned a mention on the Ohio Department of Education’s official weekly newsletter, putting the project on the radar of several new readers and listeners in our core communities.

Molly says she didn’t come up with the idea on her own.

“It was inspired partly by a post Kyle Stokes [of StateImpact Indiana] did earlier this year and partly by the fact that I felt like I was seeing more and more Ohio teachers, principals, et cetera on Twitter,” she tells us. “It seemed like a good time to tap into that.”

We look forward to hearing more from Ms. Bloom and other Twitter superstars this week during our upcoming StateImpact Twitter webinar. Be sure to mark your calendars and call in from 2 to 3 EST this Friday, November 30. Reporters and news directors, check your inbox for more details. And if anyone else is interested in joining us, please drop us a line. 

Last Week’s Reader Faves

Most visited stories last week, in raw numbers:

  1. TexasKeystone XL Pipeline
  2. Florida: Autistic Tampa Student Will Attend His Neighborhood Middle School
  3. IndianaJeb Bush On Tony Bennett’s Defeat: ‘It’s Not My Education Agenda’
  4. PennsylvaniaFracking
  5. OklahomaChesapeake Energy CEO Aubrey McClendon’s ‘Big Bet’: A Cold Winter

With a much slower news week than usual, some of your strong topic pages, as well as content from recent weeks, carried the cycle.

Most visited content on each site, in order of popularity:

What does that mean? Well, we took the top post from each of your states, according to traffic. We adjusted those figures to reflect each state’s population and then ordered the results.

  1. OklahomaChesapeake Energy CEO Aubrey McClendon’s ‘Big Bet’: A Cold Winter
  2. IdahoPropositions 1 2 3
  3. New HampshireWhat Governor-Elect Hassan’s New Budget Could Look Like
  4. Indiana: Jeb Bush On Tony Bennett’s Defeat: ‘It’s Not My Education Agenda’
  5. Florida: Autistic Tampa Student Will Attend His Neighborhood Middle School
  6. PennsylvaniaFracking
  7. TexasKeystone XL Pipeline
  8. Ohio: How Ohio State Football Coach Urban Meyer’s Pay Compares to Other Coaches’

Traffic Sources (according to Google Analytics):

  • 58% Search Engines (top terms for this week: keystone pipeline; urban meyer salary; fracking; CHK; earthquake; glenda ritz)
  • 18% Dark social (emails, listservs, instant messaging, etc.)
  • 8% Social media (Facebook, Twitter, Reddit–in that order this week)
  • 12% Referral (Google,,, Google News, WLRN–in that order this week–plus station websites and other partners and sites)
  • 2% Direct (bookmarks and direct visits to home pages)

This week:

  • Lynette is visiting our StateImpact Oklahoma team at KGOU in Norman, Oklahoma.
  • We’ll look forward to helping you find ways to use social media to build relationships, inform your reporting and get your work seen by a wider audience during this week’s social media webinar,  from 2 to 3 EST.

Until then,

Chris Swope, Jessica Pupovac, Ken Rudin & Becky Lettenberger

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