Network News: November 5 – 11

Oklahoma’s Crowdsourced Election Coverage

Last week, we raved about your election coverage. Hope we didn’t embarrass you. We couldn’t help

Logan Layden and Joe Wertz of StateImpact Oklahoma.

ourselves. You played to your niches, focused on down-ballot state election questions and provided your audiences with information they were hard-pressed to find elsewhere. Your content was shared more widely on social media networks than anything else we’ve seen since StateImpact was born. It was awesome.

This week, Oklahoma closed the loop and incorporated some of that social media buzz into their reporting.

“We put question out there on Twitter and Facebook, asking how people voted,” reporter Joe Wertz of StateImpact Oklahoma, explained. They got many responses, including one particularly lengthy comment that that they thought illustrated an important point about a particular ballot measure. They used it as the basis for a blog post exploring why that ballot question ultimately failed.

Wertz’ reporting partner, Logan Layden, doesn’t usually play the Twitter game, but even he was inspired.

“It is great to see people respond to the work that you do,” he told us. “It makes you feel like it is worthwhile. And maybe by using this woman’s comment in a post, it will encourage more comments.”

“I’m gonna be playing the Twitter game a lot more often from now on,” he said.

Music to our ears.

Last Week’s Reader Faves

Most visited stories last week, in raw numbers:

  1. IdahoPropositions 1 2 3
  2. IndianaWhat Glenda Ritz’s Victory Over Tony Bennett Means For Indiana Schools
  3. OhioIssue 2
  4. Oklahoma2012 Ballot Questions
  5. Texas: Keystone XL Pipeline

Most visited content on each site, in order of popularity:

What does that mean? Well, we took the top post from each of your states, according to traffic. We adjusted those figures to reflect each state’s population and then ordered the results.

  1. IdahoPropositions 1 2 3
  2. Oklahoma2012 Ballot Questions
  3. Indiana: What Glenda Ritz’s Victory Over Tony Bennett Means For Indiana Schools
  4. New HampshireElection 2012
  5. Ohio: Issue 2
  6. PennsylvaniaDEP Employee Says Agency Withholds Water Contamination Information from Residents
  7. Florida: Ballot Amendments
  8. TexasKeystone XL Pipeline

Let’s just take a moment to recognize StateImpact Idaho. Topping the charts for the fourth week in a row. Well done, ladies. Well done. (Slow clap.)

Traffic Sources (according to Google Analytics):

  • 66% Search Engines (top terms for this week: glenda ritz; idaho prop 1 2 3; issue 2; tony bennett indiana)
  • 17% Dark social (emails, listservs, instant messaging, etc.)
  • 0.5% Social media (Facebook, Twitter, Reddit–in that order this week)
  • 16% Referral (, Google, Indiana Public Media,,, KOSU–in that order this week–plus station websites and other partners and sites)
  • 0.3% Direct (bookmarks and direct visIts to home pages)

Around the Network

This week:

  • As you know,  Ken Rudin has been pulled away for his Political Junkie duties over the past two months. With election season now over, we’ve got Ken back and we’re ready to put him back to work, so please start communicating with him (and Chris and, when appropriate, Jes) about your upcoming projects.
  • Chris Swope and Jessica Pupovac are in Oklahoma this week, doing some editorial plotting and planning.
  • Now that the election is old news, we’ll be looking forward to talking with all of you about your plans for the legislative session just as soon as you’re ready. Holla.

Looking forward to starting the next chapter,

Chris Swope, Jessica Pupovac, Ken Rudin & Becky Lettenberger

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