Network News: July 16-22

In the Spotlight: Audio Innovation

For several weeks, StateImpact New Hampshire’s Amanda Loder has been rolling out a steady stream of stories about how people in around her state are navigating today’s economy. The series, “Getting By, Getting Ahead,” is a mix of economic portraits and interesting stories about people in New Hampshire’s seven regions.

Last week, we went live with an interactive feature that brings all of these stories together and uses audio in a really interesting way. While Amanda was out interviewing, recording and photographing her subjects, she asked each of them five common questions.  The interactive is built around the answers to those questions. The result is an audio experience that goes beyond the 3-minute radio profiles that aired on NHPR and allows users to choose their own path through the collected sound. We’ve also asked readers/listeners to submit their own answers to the five questions and included additional information and topic pages on each of the state’s regions.

Danny DeBelius designed the interactive and Becky Lettenberger cut the audio; we’ll be looking at analytics to learn how users clicked around the page.

The interactive is pretty cool. But what’s also been great about this project is the cross-promotion NHPR has been doing across platforms. The radio profiles have been running on Tuesday mornings during Morning Edition. Ahead of that Monday morning, Amanda publishes an “economic snapshot” blog post discussing the regional economic trend playing out behind that person’s story. (For example, a recent profile highlighted a Dartmouth biotech entrepreneur; the snapshot looked at challenges high-tech startups face in that region.) Monday afternoons, Amanda does a two-way during All Things Considered discussing the economic snapshot and teeing up the next morning’s profile. The approach has drawn attention to the pieces, both on the air and online, and also added depth and context to Amanda’s profiles.

We hope you’ll all take time to check it out and think up ways to use audio, data and images in new and creative ways to foster user engagement and experiment with new forms of story-telling. We’ll look forward to hearing your ideas.

– Editorial Coordinator Chris Swope

And now, without further ado, your weekly traffic round-up……

Last Week’s Reader Faves

Most visited stories last week, in raw numbers:

  1. Florida: How 20 Minutes With A Principal Determines 12 Months Of Teacher Pay
  2. Oklahoma: Ex-Offender Helps Build Careers by Giving Felons Work
  3. Indiana: Parents Rally To Save The Project School After Mayor Says He’ll Revoke Charter
  4. Pennsylvania: When It Comes To Energy, Corbett Is Willing To Spend Big
  5. New Hampshire: Getting By, Getting Ahead: New Hampshire workers and employers on government and economy

Sarah Gonzalez‘ story this week on teacher evaluations for StateImpact Florida succeeded in creating an interesting and very human story out of what could have been a very drab policy question. It got lots of traffic and hopefully helped contribute to public understanding of what the stakes are for Florida teachers–and how current policy is effecting their lives.

Most visited content on each site, in order of popularity:

What does that mean? Well, we took the top post from each of your states, according to traffic. We adjusted those figures to reflect each state’s population and then ordered the results.

  1. New Hampshire: Getting By, Getting Ahead: New Hampshire workers and employers on government and economy
  2. Oklahoma: Ex-Offender Helps Build Careers by Giving Felons Work
  3. Idaho: Why One Idaho Company Is Growing Its Own Workforce
  4. Florida: How 20 Minutes With A Principal Determines 12 Months Of Teacher Pay
  5. Indiana: Parents Rally To Save The Project School After Mayor Says He’ll Revoke Charter
  6. Pennsylvania: When It Comes To Energy, Corbett Is Willing To Spend Big
  7. Ohio: State Rankings for Ohio Schools Released Today
  8. Texas: Not Enough: Even Higher Price for Electricity Urged for Texas

Outside of New Hampshire’s stellar app (see above), last week’s traffic was took a nose-dive, in no small part because several reporters were either out of the office or working on long-term projects. So, all around, production was slow. It was a natural summer dip that hopefully we can make up for this week with lots of strong reporting.

Around the Network

  • Chris Swope and Jessica Pupovac will be visiting StateImpact Indiana later this week  to welcome our new StateImpacter, Elle Moxley, and do some plotting and planning in lovely Bloomington, Indiana.
  • Jessica will also be sending out some new guidelines for guest blogs, digital build-outs and promoting your data-rich interactives, so watch your inbox for those updates and feel free to touch base with any questions!

That’s all for now. Thanks for all of your great work this week.

Your editorial team,

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