{"id":7796,"date":"2012-07-06T12:45:46","date_gmt":"2012-07-06T17:45:46","guid":{"rendered":"http:\/\/stateimpact.npr.org\/oklahoma\/?p=7796"},"modified":"2012-07-06T11:33:24","modified_gmt":"2012-07-06T16:33:24","slug":"a-yummy-way-to-measure-okc-thunders-economic-impact-concessions-cash","status":"publish","type":"post","link":"https:\/\/stateimpact.npr.org\/oklahoma\/2012\/07\/06\/a-yummy-way-to-measure-okc-thunders-economic-impact-concessions-cash\/","title":{"rendered":"A Yummy Way to Measure OKC Thunder&#8217;s Economic Impact: Concessions Cash"},"content":{"rendered":"<div id=\"attachment_7802\"  class=\"wp-caption module image center\" style=\"max-width: 620px;\"><a class=\"fancybox\" title=\"Kevin Durant reacts after making a three-pointer in the fourth quarter against the Miami Heat in Game Two of the 2012 NBA Finals at Chesapeake Energy Arena. \" href=\"http:\/\/stateimpact.npr.org\/oklahoma\/files\/2012\/07\/nbafinals.jpg\" rel=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-7802\" title=\"NBA Finals\" src=\"http:\/\/stateimpact.npr.org\/oklahoma\/files\/2012\/07\/nbafinals.jpg\" alt=\"\" width=\"620\" height=\"337\" srcset=\"https:\/\/stateimpact.npr.org\/oklahoma\/files\/2012\/07\/nbafinals.jpg 620w, https:\/\/stateimpact.npr.org\/oklahoma\/files\/2012\/07\/nbafinals-500x272.jpg 500w, https:\/\/stateimpact.npr.org\/oklahoma\/files\/2012\/07\/nbafinals-150x82.jpg 150w, https:\/\/stateimpact.npr.org\/oklahoma\/files\/2012\/07\/nbafinals-300x163.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p class=\"wp-media-credit\">Ronald Martinez \/ Getty Images<\/p>\n<p class=\"wp-caption-text\">Kevin Durant reacts after making a three-pointer in the fourth quarter against the Miami Heat in Game Two of the 2012 NBA Finals at Chesapeake Energy Arena.<\/p>\n<\/div><p>The Oklahoma City Thunder made a huge impact on its hometown, but <a href=\"http:\/\/stateimpact.npr.org\/oklahoma\/2012\/06\/18\/the-okc-thunder-has-a-big-economic-impact-but-its-hard-to-say-how-much\/\">measuring the exact value<\/a>\u00a0of being an NBA Finals contender is hard.<\/p><p>What price do you put on city exposure? What&#8217;s a good metric for an improved impression? How much is spreading the notion that cool-things-actually-happen-in-Oklahoma worth?<\/p><p>It might be impossible to put a number on it, but there is one dataset that helps explain what it means to be a &#8220;Big League City:&#8221; Concession sales.<\/p><p>As the Thunder kept winning, fans kept eating and drinking, and OKC gets a cut.<\/p><p><!--more-->Concession stands at Chesapeake Arena pulled in $1,000 per minute during the two finals games played in OKC, <a href=\"http:\/\/newsok.com\/oklahoma-city-basked-in-exposure-cash-during-thunders-nba-finals-run\/article\/3690025\/?page=1\">reports<\/a> <em>The Oklahoman<\/em>&#8216;s Michael Kimball, who cited numbers a from presentation the arena&#8217;s management company, SMG, gave to the city&#8217;s Sports Facilities Oversight Board. SMG and OKC keep 60 percent of the concession sales, the paper reports.<\/p>\n<blockquote><p>Fans normally spend an average of $10.62 apiece on concessions during a regular season game, arena manager Gary Desjardins said, according to <em>The Oklahoman<\/em>. That rose as the Thunder moved through each round of the playoffs, topping out at $13.81 apiece during the finals games.<\/p><\/blockquote><p>Fans spent more than $500,000 on concessions at the two OKC finals games alone, $300,000 of which is going to SMG and OKC, Kimball writes:<\/p>\n<blockquote><p>Sales numbers for team apparel and souvenirs presumably enjoyed a similar jump, but proceeds from those sales are exclusively the team&#8217;s and were not disclosed in the presentation.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>The Oklahoma City Thunder made a huge impact on its hometown, but measuring the exact value\u00a0of being an NBA Finals contender is hard.What price do you put on city exposure? What&#8217;s a good metric for an improved impression? How much is spreading the notion that cool-things-actually-happen-in-Oklahoma worth?It might be impossible to put a number on [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":7802,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[388],"acf":[],"_links":{"self":[{"href":"https:\/\/stateimpact.npr.org\/oklahoma\/wp-json\/wp\/v2\/posts\/7796"}],"collection":[{"href":"https:\/\/stateimpact.npr.org\/oklahoma\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stateimpact.npr.org\/oklahoma\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stateimpact.npr.org\/oklahoma\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/stateimpact.npr.org\/oklahoma\/wp-json\/wp\/v2\/comments?post=7796"}],"version-history":[{"count":1,"href":"https:\/\/stateimpact.npr.org\/oklahoma\/wp-json\/wp\/v2\/posts\/7796\/revisions"}],"predecessor-version":[{"id":7818,"href":"https:\/\/stateimpact.npr.org\/oklahoma\/wp-json\/wp\/v2\/posts\/7796\/revisions\/7818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stateimpact.npr.org\/oklahoma\/wp-json\/wp\/v2\/media\/7802"}],"wp:attachment":[{"href":"https:\/\/stateimpact.npr.org\/oklahoma\/wp-json\/wp\/v2\/media?parent=7796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stateimpact.npr.org\/oklahoma\/wp-json\/wp\/v2\/categories?post=7796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stateimpact.npr.org\/oklahoma\/wp-json\/wp\/v2\/tags?post=7796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}