Eye on Education

Education Tech Companies Market Directly to Teachers

Ed-tech companies are focusing on “selling” free versions of their products to teachers in order to get school districts to buy the premium versions of their products. And some teachers say having actual teachers guiding technology purchasing decisions can mean better outcomes in the classroom.

Education Week explains how this growing sales technique played out in Olentangy.

Without [district technology director Keith Pomeroy's] knowledge, 500 students and their teachers within one Olentangy high school were using Schoology, which is available online for free. The district was reviewing learning-management systems at the time, and after three weeks of researching the products and talking to teachers, Mr. Pomeroy reached out to the New York City-based company. By then, he said, 1,500 students across the district were using the product in their classrooms. After evaluating some demos, the district bought an annual subscription.

Read more at: www.edweek.org

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