{"id":9265,"date":"2012-06-06T13:02:09","date_gmt":"2012-06-06T17:02:09","guid":{"rendered":"http:\/\/stateimpact.npr.org\/new-hampshire\/?p=9265"},"modified":"2012-06-08T16:47:08","modified_gmt":"2012-06-08T20:47:08","slug":"a-popup-in-portsmouth-one-innovative-new-england-business-goes-all-out","status":"publish","type":"post","link":"https:\/\/stateimpact.npr.org\/new-hampshire\/2012\/06\/06\/a-popup-in-portsmouth-one-innovative-new-england-business-goes-all-out\/","title":{"rendered":"A Pop-up In Portsmouth: One Innovative New England Business Goes All Out"},"content":{"rendered":"<div id=\"attachment_9270\"  class=\"wp-caption module image right\" style=\"max-width: 250px;\"><a class=\"fancybox\" title=\"\" href=\"http:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/06\/osima.phg_.jpg\" rel=\"\"><img decoding=\"async\" class=\"size-medium wp-image-9270\" title=\"osima.phg\" src=\"http:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/06\/osima.phg_-300x204.jpg\" alt=\"\" width=\"250\" srcset=\"https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/06\/osima.phg_-300x204.jpg 300w, https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/06\/osima.phg_-620x421.jpg 620w, https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/06\/osima.phg_.jpg 836w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p class=\"wp-media-credit\">Osmium<\/p><p class=\"wp-caption-text\"> <\/p><\/div>\n<p>A trend has taken off in cities from Los Angeles, to New York City, to London, in which restaurants and retailers set up shop in an empty storefront for as short as a weekend to as long as six months.<\/p>\n<p>Organizations like <a href=\"http:\/\/www.popuphood.com\/\" target=\"_blank\">Popuphood<\/a>, in Oakland, Calif., works with retailers, landlords and city government to give a shot in the arm to local economies, get businesses into empty storefronts, and shoppers in contact with regional up-and-coming retailers.<\/p>\n<p>This coming weekend the mens&#8217; clothing retailer <a href=\"http:\/\/www.osmium.com\/\" target=\"_blank\">Osmium<\/a> will be setting up shop in an empty storefront in downtown Portsmouth. In creative marketing campaign probably inspired by the TV show America&#8217;s Next Top Model, the business will be hosting a photo-shoot competition in which shoppers model and compete for Osmium merchandise.<\/p>\n<p>Learn more at <a href=\"http:\/\/www.seacoastonline.com\/articles\/20120606-BIZ-206060338\" target=\"_blank\">SeacoastOnline<\/a> and on <a href=\"http:\/\/www.popuprepublic.com\/component\/content\/article\/365-retail-nh\/fashion\/460-osmium-nomadic-retail.html\" target=\"_blank\">Popup Republic<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A trend has taken off in cities from Los Angeles, to New York City, to London, in which restaurants and retailers set up shop in an empty storefront for as short as a weekend to as long as six months. Organizations like Popuphood, in Oakland, Calif., works with retailers, landlords and city government to give [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":9270,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[322,514,508,502],"acf":[],"_links":{"self":[{"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/posts\/9265"}],"collection":[{"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/comments?post=9265"}],"version-history":[{"count":0,"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/posts\/9265\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/media\/9270"}],"wp:attachment":[{"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/media?parent=9265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/categories?post=9265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/tags?post=9265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}