{"id":382,"date":"2011-07-28T12:18:56","date_gmt":"2011-07-28T16:18:56","guid":{"rendered":"http:\/\/stateimpact.npr.org\/new-hampshire\/?p=382"},"modified":"2011-07-28T12:18:56","modified_gmt":"2011-07-28T16:18:56","slug":"live-chlorine-free-or-die-super-filtered-water-flowing-into-nh","status":"publish","type":"post","link":"https:\/\/stateimpact.npr.org\/new-hampshire\/2011\/07\/28\/live-chlorine-free-or-die-super-filtered-water-flowing-into-nh\/","title":{"rendered":"Live Chlorine-Free Or Die? Super-Filtered Water Flowing Into NH"},"content":{"rendered":"

There’s a new trend among the water-conscious.\u00a0 At least, that’s what the people at Maine-based startup Blue Reserve believe.\u00a0 Avery Yale Kamila of The Portland Press Herald<\/em> reports <\/a>the company is offering a customers a bottle-free, super-filtered fresh water system.\u00a0 The idea of going bottleless is to cut-out bisphenol-A, or BPA, a chemical found in a lot of hard plastics, and which some states <\/a>and countries<\/a> have<\/p>\n

\"\"<\/a>

Earl-What I Saw \/ Flickr<\/p>

Blue Reserve promises to cut water bottle waste, BPA, chlorine, and fluoride.<\/p><\/div>\n

banned\u00a0due to estrogen-mimicking and carcinogenic qualities.\u00a0<\/p>\n

One of the places Blue Reserve is looking to\u00a0expand is New Hampshire.\u00a0From the business perspective, bottleless water coolers and dispensers aren’t new<\/a>.\u00a0 As the Press Herald <\/em>article explains, all it takes is installation of the same kind of water line used for refrigerator ice-makers.\u00a0 And voil\u00e1!\u00a0 No plastic bottles, no BPA!\u00a0 The new, apparently, comes\u00a0with the ultra-thorough filtration system.\u00a0 It cuts out both chlorine, which is used to clean municipal water, and fluoride.\u00a0 The fluoride filtration is interesting, because more often than not, if the compound’s\u00a0not naturally in municipal water, cities will add it, for the dental health of children.\u00a0 This practice has been going on since 1945<\/a>, and the American Dental\u00a0Association supports it<\/a>.\u00a0 But there are a number of people very concerned about fluoridating water, as you’ll find out if you run a Google search on “fluoride controversy.”<\/a><\/p>\n

So Blue Reserve is making a pretty big bet.\u00a0 The company’s betting that there are enough people in New England worried about BPA in standard water bottles and<\/em> chlorine and <\/em>fluoride in town water supplies that they’ll pony up an extra $35 or $40 a month\u00a0to pay for and maintain\u00a0a (very nice) LG-manufactured system.\u00a0 It’s an even bigger bet in a down economy, especially in a place where people proudly talk up “Yankee frugality.”\u00a0 But there’s still a hardcore, vocal group of people nationwide who have serious concerns about the safety of\u00a0municipal water supplies.\u00a0 And if Blue Reserve can get to them, and rise above lower-cost competitors…it might just be a worthwhile gamble.<\/p>\n","protected":false},"excerpt":{"rendered":"

There’s a new trend among the water-conscious.\u00a0 At least, that’s what the people at Maine-based startup Blue Reserve believe.\u00a0 Avery Yale Kamila of The Portland Press Herald reports the company is offering a customers a bottle-free, super-filtered fresh water system.\u00a0 The idea of going bottleless is to cut-out bisphenol-A, or BPA, a chemical found in […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[35,497,28],"acf":[],"_links":{"self":[{"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/posts\/382"}],"collection":[{"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/comments?post=382"}],"version-history":[{"count":3,"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/posts\/382\/revisions"}],"predecessor-version":[{"id":386,"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/posts\/382\/revisions\/386"}],"wp:attachment":[{"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/media?parent=382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/categories?post=382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/tags?post=382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}