{"id":10935,"date":"2012-07-21T13:50:56","date_gmt":"2012-07-21T17:50:56","guid":{"rendered":"http:\/\/stateimpact.npr.org\/new-hampshire\/?p=10935"},"modified":"2012-07-23T15:58:04","modified_gmt":"2012-07-23T19:58:04","slug":"should-every-biz-in-n-h-have-a-website-google-thinks-so","status":"publish","type":"post","link":"https:\/\/stateimpact.npr.org\/new-hampshire\/2012\/07\/21\/should-every-biz-in-n-h-have-a-website-google-thinks-so\/","title":{"rendered":"Should Every Biz In N.H. Have A Website? Google Thinks So"},"content":{"rendered":"<p><!--more--><br \/>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-10935 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/stateimpact.npr.org\/new-hampshire\/2012\/07\/21\/should-every-biz-in-n-h-have-a-website-google-thinks-so\/arrows\/'><img width=\"150\" height=\"150\" src=\"https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/arrows-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/arrows-150x150.jpg 150w, https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/arrows-300x300.jpg 300w, https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/arrows-100x100.jpg 100w, https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/arrows-60x60.jpg 60w, https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/arrows.jpg 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/stateimpact.npr.org\/new-hampshire\/2012\/07\/21\/should-every-biz-in-n-h-have-a-website-google-thinks-so\/map-3\/'><img width=\"150\" height=\"150\" src=\"https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/map-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/map-150x150.jpg 150w, https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/map-300x300.jpg 300w, https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/map-100x100.jpg 100w, https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/map-60x60.jpg 60w, https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/map.jpg 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/stateimpact.npr.org\/new-hampshire\/2012\/07\/21\/should-every-biz-in-n-h-have-a-website-google-thinks-so\/adelesanborn\/'><img width=\"150\" height=\"150\" src=\"https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/adelesanborn-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/adelesanborn-150x150.jpg 150w, https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/adelesanborn-300x300.jpg 300w, https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/adelesanborn-100x100.jpg 100w, https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/adelesanborn-60x60.jpg 60w, https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/adelesanborn.jpg 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/stateimpact.npr.org\/new-hampshire\/2012\/07\/21\/should-every-biz-in-n-h-have-a-website-google-thinks-so\/intuit\/'><img width=\"150\" height=\"150\" src=\"https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/intuit-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/intuit-150x150.jpg 150w, https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/intuit-300x300.jpg 300w, https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/intuit-100x100.jpg 100w, https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/intuit-60x60.jpg 60w, https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/intuit.jpg 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/stateimpact.npr.org\/new-hampshire\/2012\/07\/21\/should-every-biz-in-n-h-have-a-website-google-thinks-so\/cup\/'><img width=\"150\" height=\"150\" src=\"https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/cup-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/cup-150x150.jpg 150w, https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/cup-300x300.jpg 300w, https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/cup-100x100.jpg 100w, https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/cup-60x60.jpg 60w, https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/cup.jpg 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/stateimpact.npr.org\/new-hampshire\/2012\/07\/21\/should-every-biz-in-n-h-have-a-website-google-thinks-so\/outside\/'><img width=\"150\" height=\"150\" src=\"https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/outside-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/outside-150x150.jpg 150w, https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/outside-300x300.jpg 300w, https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/outside-100x100.jpg 100w, https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/outside-60x60.jpg 60w, https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/outside.jpg 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n<br \/>\nSee our <a href=\"https:\/\/stateimpact.npr.org\/new-hampshire\/2012\/07\/20\/liveblog-at-googles-get-your-business-online-event\/\" target=\"_blank\">live blog post<\/a> from the event.<br \/>\nTRANSCRIPT:<\/p>\n<p>On Friday in Hooksett, over two hundred entrepreneurs gathered at Southern New Hampshire University to build websites for their businesses and learn about online marketing. The event was free, sponsored and run by Google.<\/p>\n<p>CORWIN: You know those red tear drop markers you see on Google Maps, with the black dot in the middle? At the entrance to the University dining hall where Google\u2019s Get Your Business Online event is taking place, one of those markers &#8212; in vinyl &#8212; looms 25 ft in the air.\u00a0 Then, just before you enter the building, five shiny bicycles are parked in a row, painted with Google\u2019s colors. These Googley gimmicks are being toted from state to state throughout the summer, as the company puts on 50 events like this one.\u00a0 The idea is for small business owners to show up and get help setting up a website. Google\u2019s Head of Industry, Brian Cusack believes the stats speak for themselves.<\/p>\n<p>CUSACK: We\u2019ll start with the fundamental fact that 97% of Americans are looking for businesses and local businesses on line, and 53% of businesses in NH in particular are not online, they do not have an online presence, so those 53% are missing an opportunity to find customers today,<\/p>\n<p>CORWIN: Google gets something out of the equation, too.\u00a0 For one thing, the more businesses can be searched on Google, the better the search engine becomes.\u00a0 Then on top of that, the event\u2019s participants are likely to buy AdWords, plus business software from Intuit, Google\u2019s partner in the campaign.<\/p>\n<p>Adele Sanborn is sitting in a classroom filled with laptops.\u00a0 She owns a calligraphy and graphics company \u00a0in Webster, New Hampshire.<\/p>\n<p>SANBORN: I\u2019m a little old, so it\u2019s a little bit harder for me to get used to using the internet. But I think if you\u2019re going to capture a younger audience and move forward, I think you\u2019ve gotta have a website.<\/p>\n<p>CORWIN: Jonah Erikson is one person who won\u2019t be attending the event in Hooksett. \u00a0He owns a car repair shop in Keene.\u00a0 Erikson grew up with computers, and calls himself \u201ca Facebook addict as much as anyone else.\u201d But Erikson\u2019s business doesn\u2019t have a website, although a few years ago he let Google display his phone number and address as a Google Places listing<\/p>\n<p>ERIKSON: I wanted people if they lost my phone number to be able to find my phone number, and that&#8217;s all. I didn&#8217;t really want to be found by someone browsing the yellow pages, I found that when I get walk-in customers, they&#8217;re not looking to build a relationship with a mechanic, they&#8217;re just looking to get their water pump changed at five o\u2019clock on a Saturday for fifty dollars, and that\u2019s not going to happen.<\/p>\n<p>CORWIN: Erikson says he has more business than he can handle from friends, and friends-of-friends, and friends-of-friends-of-friends. It\u2019s simply more enjoyable to do business with people he knows.\u00a0 For him, having a business is really about participating in community.<\/p>\n<p>ERIKSON: it\u2019s more of an antagonistic relationship when they come from the web. I\u2019m all for progress, but we shouldn\u2019t lose sight of things that have worked in the past.<\/p>\n<p>CORWIN: Back at the website-building event in Hooksett, George Fryburg is starting a new Christmas Tree business.\u00a0 He says that word of mouth doesn\u2019t work for everyone.<\/p>\n<p>FRYBURG: Well I think WOM is fine if you just wanna reach a very localized area, but if you wanna look at the broader market you\u2019ve got to look at the website.<\/p>\n<p>CORWIN: That\u2019s the idea \u2013 and the customer that Brian Cusack at Google is looking for.\u00a0 And he claims this campaign will deliver.\u00a0 After one similar event in Texas, he says one business saw an increase of two hundred and fifty percent.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":84,"featured_media":10940,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,14],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/posts\/10935"}],"collection":[{"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/comments?post=10935"}],"version-history":[{"count":0,"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/posts\/10935\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/media\/10940"}],"wp:attachment":[{"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/media?parent=10935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/categories?post=10935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/tags?post=10935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}