{"id":10560,"date":"2012-07-16T09:53:48","date_gmt":"2012-07-16T13:53:48","guid":{"rendered":"http:\/\/stateimpact.npr.org\/new-hampshire\/?p=10560"},"modified":"2012-08-06T16:01:45","modified_gmt":"2012-08-06T20:01:45","slug":"seacoast-snapshot-portsmouth-retailers-struggle-with-high-downtown-rents","status":"publish","type":"post","link":"https:\/\/stateimpact.npr.org\/new-hampshire\/2012\/07\/16\/seacoast-snapshot-portsmouth-retailers-struggle-with-high-downtown-rents\/","title":{"rendered":"Seacoast Snapshot: Portsmouth Retailers Struggle With High Downtown Rents"},"content":{"rendered":"<div id=\"attachment_10608\"  class=\"wp-caption module image right\" style=\"max-width: 620px;\"><a class=\"fancybox\" title=\"High rent in downtown Portsmouth is a sticky issue for retailers, restauranteurs, realtors, landlords and the city.\" href=\"http:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/IMG_1592.jpg\" rel=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"size-large wp-image-10608\" title=\"View Of Market Street\" src=\"http:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/IMG_1592-620x348.jpg\" alt=\"\" width=\"620\" height=\"348\" srcset=\"https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/IMG_1592-620x348.jpg 620w, https:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/IMG_1592-300x168.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><p class=\"wp-media-credit\">Amanda Loder \/ StateImpact New Hampshire<\/p><p class=\"wp-caption-text\">High rent in downtown Portsmouth is a sticky issue for retailers, restauranteurs, realtors, landlords and the city.<\/p><\/div>\n<p><em>Tomorrow morning on NHPR, we\u2019ll hear from Assiah Russell, a<\/em> <em>boutique owner in downtown Portsmouth. Assiah&#8217;s story is Part Four of our series \u201c<a href=\"http:\/\/stateimpact.npr.org\/new-hampshire\/voices\/\">Getting By, Getting Ahead<\/a>,\u201d examining how people across New Hampshire\u2019s seven regions are navigating a recovering economy.<\/em><\/p>\n<p style=\"text-align: center;\"><em><\/em><em>___<\/em><\/p>\n<p>Downtown Portsmouth, with its skyline dominated by the large white North Church steeple, and narrow streets meandering toward the waterfront looks like the picture of an old New England town.\u00a0 Gently overlaying the historic ambience are the trappings of chic modernity&#8211;trendy boutiques, off-beat gift shops, and laid-back cafes.<\/p>\n<p>This historic, yet chic atmosphere is the culmination of years of careful design.<\/p>\n<p>And it&#8217;s drawn a <em>lot <\/em>of money into Portsmouth.\u00a0<a title=\"The Temperamental Economics Of Tourism\" href=\"http:\/\/stateimpact.npr.org\/new-hampshire\/tag\/tourism\/\" target=\"_blank\">Tourists<\/a> from all over the world come here to drink in the local flavor and browse the signature shops.\u00a0 The flip-side to that prosperity, however, is that it has raised the cost of living for residents&#8211;and for doing business.\u00a0 That is especially true for downtown shop keepers.<!--more--><\/p>\n<p>&#8220;The range on Market Street can go anywhere from $40 to $65 a square foot,&#8221; says <a title=\"Homes &amp; Land: Bill Mouflouze Real Estate, LLC\" href=\"http:\/\/www.seacoasthl.com\/Home_Services\/Real_Estate_Offices\/478106\/Bill_Mouflouze_Real_Estate,_LLC.html\" target=\"_blank\">Realtor Bill Mouflouze<\/a>. For about 30 years, he says he has brokered downtown real estate transactions. &#8220;Some of our rents rival Newbury Street rents [in Boston].\u00a0 I&#8217;ve had clients coming from Newbury street thinking they were going to pay a lot less.&#8221;<\/p>\n<p>While Market Street is prime territory, Mouflouze says nearby areas off the beaten path can still be costly.\u00a0 &#8220;Even over on State Street, rents are still in the mid-$30&#8217;s per square foot to sometimes the mid-$40&#8217;s.&#8221;<\/p>\n<p><div class=\"related-content alignright\"><h4 class=\"related-header\">Related<\/h4><div class=\"links\"><h5>Posts<\/h5><ul><li class=\"link\"><a href=\"http:\/\/stateimpact.npr.org\/new-hampshire\/2012\/07\/17\/getting-by-getting-ahead-seacoast-boutique-owner-bets-on-success-in-high-rent-downtown\/\">Getting By, Getting Ahead: Seacoast Boutique Owner Bets On Success In High-Rent Downtown<\/a><\/li><li class=\"link\"><a href=\"http:\/\/stateimpact.npr.org\/new-hampshire\/2012\/07\/16\/preview-tomorrows-installment-of-getting-by-getting-ahead-looks-at-high-rent-for-downtown-retailer\/\">Preview: Tomorrow\u2019s Installment Of \u201cGetting By, Getting Ahead\u201d Looks At High Rent For Downtown Retailer<\/a><\/li><li class=\"link\"><a href=\"http:\/\/stateimpact.npr.org\/new-hampshire\/2012\/06\/06\/a-popup-in-portsmouth-one-innovative-new-england-business-goes-all-out\/\">A Pop-up In Portsmouth: One Innovative New England Business Goes All\u00a0Out<\/a><\/li><li class=\"link\"><a href=\"http:\/\/stateimpact.npr.org\/new-hampshire\/2012\/05\/10\/survey-says-not-all-nh-counties-equally-small-business-friendly\/\">Survey Says Not All NH Counties Equally Small Business-Friendly<\/a><\/li><\/ul><\/div><div class=\"topics\"><h5>Topics<\/h5><p class=\"topic\"><img class=\"alignleft\" src=\"http:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/103657967_3b304d2c94_z.jpg\" height=\"60\" width=\"60\" \/><a href=\"http:\/\/stateimpact.npr.org\/new-hampshire\/topic\/getting-by-getting-ahead\/\">Catch Up On Our Series, \u201cGetting By, Getting Ahead\u201d<\/a><\/p><p class=\"topic\"><img class=\"alignleft\" src=\"http:\/\/stateimpact.npr.org\/new-hampshire\/files\/2011\/07\/729163602_fbfb7cd5211-60x60.jpg\" height=\"60\" width=\"60\" \/><a href=\"http:\/\/stateimpact.npr.org\/new-hampshire\/topic\/seacoast\/\">What You Need To Know About The Seacoast\u2019s Economy<\/a><\/p><p class=\"topic\"><img class=\"alignleft\" src=\"http:\/\/stateimpact.npr.org\/new-hampshire\/files\/2011\/07\/356324626_9e95b5311f-60x60.jpg\" height=\"60\" width=\"60\" \/><a href=\"http:\/\/stateimpact.npr.org\/new-hampshire\/topic\/small-business\/\">Small Businesses, But Mighty Numbers<\/a><\/p><\/div><\/div>Mouflouze works with both landlords and prospective tenants, offering advice on which types of businesses work best where, and how much landlords can feasibly get for rent.\u00a0 He says rents haven&#8217;t seen a dramatic uptick, but have rather kept pace with inflation and the city&#8217;s growing popularity.\u00a0 And some landlords are willing to settle for less.\u00a0 As for potential shopkeepers who might experience sticker shock, Mouflouze says his method of closing the deal is simple.\u00a0 He just introduces them to downtown business owners.<\/p>\n<p>&#8220;Most people will come back to me and say, &#8216;Gee, I know the rents are high, but this store owner&#8217;s doing so many dollars a month.&#8217;\u00a0 It&#8217;s worth it for them,&#8221; Mouflouze says.<\/p>\n<p>In talking with people who are deeply connected to downtown Portsmouth, it&#8217;s clear that rent is a touchy issue.\u00a0 After all, a good part of the city&#8217;s economy is based on having a vibrant downtown that tourists want to visit.\u00a0 Landlords are capitalizing on demand while supporting this delicate monetary ecosystem.\u00a0 And the renters themselves&#8211;shopkeepers&#8211;can be reluctant to offend landlords or broadcast if their businesses are doing less-than-well.\u00a0 But for an outsider looking in, some relatively clear lines of thought emerge.\u00a0 Mouflouze&#8217;s is one.\u00a0 Another is from the <a title=\"Greater Portsmouth Chamber Of Commerce\" href=\"http:\/\/www.portsmouthchamber.org\/\" target=\"_blank\">Greater Portsmouth Chamber of Commerce<\/a>.<\/p>\n<p>&#8220;I&#8217;m seeing the restaurant area growing faster than the retail area,&#8221; says Chamber President Doug Bates.\u00a0 &#8220;I don&#8217;t know if that&#8217;s a harbinger of things to come.\u00a0 We just had three new spaces open restaurants.&#8221;<\/p>\n<div class=\"module image left\" style=\"width: 250px;\"><a href=\"http:\/\/stateimpact.npr.org\/new-hampshire\/voices\/\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full\" title=\"Getting By, Getting Ahead\" src=\"http:\/\/stateimpact.npr.org\/new-hampshire\/files\/2012\/07\/voices-promo.png\" alt=\"\" width=\"250\" height=\"247\" \/><\/a><\/p>\n<p class=\"wp-caption-text\">Listen to voices of New Hampshire\u2019s economy and share your story in an <a href=\"http:\/\/stateimpact.npr.org\/new-hampshire\/voices\/\">interactive audio experience \u00bb<\/a><\/p>\n<\/div>\n<p>The notion of balance downtown is a key theme among the people who help shape the look and feel of the city&#8217;s core.\u00a0 The economic alchemy that calls for a specific proportion of retailers compared to restaurants, office space, and residential dwellings is achieved by a combination of study, planning, and intuition.\u00a0 And Bates fears that increasingly high rents downtown are beginning to throw the balance away from the signature niche stores and toward restaurants, which tend to see higher sales volumes&#8211;and profit margins.\u00a0 Although he says he hasn&#8217;t seen any &#8220;major shifts,&#8221; Bates notes he is seeing more retailers on the main drag migrating to cheaper side streets or even closing down rather than make the move.<\/p>\n<p>&#8220;I think of the little Bonsai shop [on Congress Street] whose rent just kept going up and up and basically forced them out,&#8221; Bates says.\u00a0 Of course, he says, there could have been multiple factors at play.\u00a0 That was certainly the case with the <a title=\"RiverRun reopens\" href=\"http:\/\/www.seacoastonline.com\/articles\/20120209-BIZ-202090376\" target=\"_blank\">near-closure<\/a> of <a title=\"RiverRun Bookstore\" href=\"http:\/\/www.riverrunbookstore.com\/\" target=\"_blank\">RiverRun Bookstore<\/a>. The store briefly relocated to high-rent Congress Street, not long before the recession.\u00a0 Around the same time, e-readers dropped a digital Molotov cocktail into the publishing industry.\u00a0 The indie bookseller barely escaped shuttering for good, thanks to a community effort to fund its new quarters on Fleet Street.<\/p>\n<p>But whatever the case, Bates says, &#8220;Rents always play a role, because your bottom line is determined by your expenses.\u00a0 So if you&#8217;re not selling enough product because you don&#8217;t have the right product mix, then rent becomes a huge issue.&#8221;<\/p>\n<p>With taxes and the cost of maintaining old buildings, making the move toward owning a building can also be difficult for a retailer.\u00a0 But for those who bought before the downtown real estate boom, ownership has been a blessing.\u00a0 Jody Breneman, who helped take over <a title=\"G. Willikers! Toy Shop\" href=\"http:\/\/www.gwillikers.com\/\" target=\"_blank\">G. Willikers! Toy Shop<\/a> on Market Street from her parents, says, &#8220;We feel fortunate that we own our building.\u00a0 We realize that if we didn&#8217;t, running this store and needing to pay Portsmouth rents would be a challenge for us.&#8221;<\/p>\n<p>As for the city government, it does have some tools at its disposal, mainly in the planning, zoning, and fee arena.\u00a0 Right now, there is an effort to develop the <a title=\"City Of Portsmouth Economic Development: Northern Tier Conference Center\" href=\"http:\/\/www.cityofportsmouth.com\/economic\/northerntier.htm\" target=\"_blank\">Northern Tier<\/a> area, not far from the downtown core, into more of an economic draw.\u00a0 There is also a proposal to <a title=\"Yogurt shop spared 'wacky' parking fee\" href=\"http:\/\/www.seacoastonline.com\/articles\/20120621-BIZ-206210393\" target=\"_blank\">waive the fees<\/a> that downtown businesses have to pay if they can&#8217;t provide parking.\u00a0 Of course, with so many people monetarily and emotionally invested in the downtown, these proposals are not without controversy.\u00a0 But <a title=\"Portsmouth Department Of Economic Development\" href=\"http:\/\/www.cityofportsmouth.com\/economic\/\" target=\"_blank\">Economic Development<\/a> Program Manager Nancy Carmer says the city is, necessarily, limited in how it deals with high downtown rent.\u00a0 &#8220;Part of that is demand,&#8221; Carmer says.\u00a0 &#8220;and the city doesn&#8217;t necessarily want to interfere with the free market.\u00a0 We&#8217;re certainly trying to seek a balance here in Portsmouth.\u00a0 And yes, we&#8217;ve been successful, and I think the market will take care of that concern.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tomorrow morning on NHPR, we\u2019ll hear from Assiah Russell, a boutique owner in downtown Portsmouth. Assiah&#8217;s story is Part Four of our series \u201cGetting By, Getting Ahead,\u201d examining how people across New Hampshire\u2019s seven regions are navigating a recovering economy. ___ Downtown Portsmouth, with its skyline dominated by the large white North Church steeple, and [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":10608,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[51],"tags":[330,337,516,514,508,499],"acf":[],"_links":{"self":[{"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/posts\/10560"}],"collection":[{"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/comments?post=10560"}],"version-history":[{"count":0,"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/posts\/10560\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/media\/10608"}],"wp:attachment":[{"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/media?parent=10560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/categories?post=10560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stateimpact.npr.org\/new-hampshire\/wp-json\/wp\/v2\/tags?post=10560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}