{"id":9900,"date":"2012-08-15T16:05:57","date_gmt":"2012-08-15T22:05:57","guid":{"rendered":"http:\/\/stateimpact.npr.org\/idaho\/?p=9900"},"modified":"2012-08-15T16:05:57","modified_gmt":"2012-08-15T22:05:57","slug":"the-honest-home-and-what-it-has-to-do-with-idaho-timber-exports","status":"publish","type":"post","link":"https:\/\/stateimpact.npr.org\/idaho\/2012\/08\/15\/the-honest-home-and-what-it-has-to-do-with-idaho-timber-exports\/","title":{"rendered":"The &#8220;Honest&#8221; Home, And What It Has To Do With Idaho Timber Exports"},"content":{"rendered":"<div id=\"attachment_9907\"  class=\"wp-caption module image center\" style=\"max-width: 620px;\"><a class=\"fancybox\" title=\"A small home in Japan's Kyoto Prefecture\" href=\"http:\/\/stateimpact.npr.org\/idaho\/files\/2012\/08\/8-15-Japanese-home.jpg\" rel=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"size-large wp-image-9907\" title=\"Japanese home\" src=\"http:\/\/stateimpact.npr.org\/idaho\/files\/2012\/08\/8-15-Japanese-home-620x465.jpg\" alt=\"\" width=\"620\" height=\"465\" srcset=\"https:\/\/stateimpact.npr.org\/idaho\/files\/2012\/08\/8-15-Japanese-home-620x465.jpg 620w, https:\/\/stateimpact.npr.org\/idaho\/files\/2012\/08\/8-15-Japanese-home-300x225.jpg 300w, https:\/\/stateimpact.npr.org\/idaho\/files\/2012\/08\/8-15-Japanese-home.jpg 640w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><p class=\"wp-media-credit\">Chris Gladis \/ Flickr<\/p><p class=\"wp-caption-text\">A small home in Japan&#39;s Kyoto Prefecture<\/p><\/div>\n<p><del><\/del>Our <a title=\"How Traditional Japanese Homebuilding Reversed The Fortunes Of One Idaho Sawmill\" href=\"http:\/\/stateimpact.npr.org\/idaho\/2012\/08\/08\/how-traditional-japanese-homebuilding-reversed-the-fortunes-of-one-idaho-sawmill\/\" target=\"_blank\">recent story<\/a> on Japanese homebuilding preferences and how they&#8217;ve helped one North Idaho sawmill led me to a guy named Roger Williams.\u00a0 He&#8217;s an architect based in Seattle, but he&#8217;s done a lot of work in Japan.\u00a0 He&#8217;s made dozens of trips there over the years.<\/p>\n<p>I was trying to understand why there&#8217;s such a focus on wood quality in Japanese home construction.\u00a0 I wondered about the origins of that emphasis, and what it has meant for the Japanese housing market.<!--more--><\/p>\n<p>As it turns out, Williams was involved in a curious effort mounted by the U.S. Department of Agriculture, state commerce departments, and western wood products associations in the 1990s. They wanted to export American-style home construction, creating a market for U.S. timber products and providing cheaper Japanese housing, all in one fell swoop.<strong><\/strong>\u00a0 Japanese homes have long been much more expensive than homes in the U.S.\u00a0 They tend to be custom-built from high-quality materials.\u00a0 American homes rely on the trusty 2&#215;4.<strong><\/strong><\/p>\n<div class=\"related-content alignleft\"><h4 class=\"related-header\">Related<\/h4><div class=\"links\"><h5>Posts<\/h5><ul><li class=\"link\"><a href=\"http:\/\/stateimpact.npr.org\/idaho\/2012\/08\/08\/how-traditional-japanese-homebuilding-reversed-the-fortunes-of-one-idaho-sawmill\/\">How Traditional Japanese Homebuilding Reversed The Fortunes Of One Idaho Sawmill<\/a><\/li><li class=\"link\"><a href=\"http:\/\/stateimpact.npr.org\/idaho\/2012\/08\/07\/in-lean-times-lumber-companies-look-abroad\/\">In Lean Times, Lumber Companies Look Abroad<\/a><\/li><li class=\"link\"><a href=\"http:\/\/stateimpact.npr.org\/idaho\/2012\/07\/11\/a-rancher-a-logger-and-economic-fate-in-rural-idaho\/\">A Rancher, A Logger, And Economic Fate In Rural\u00a0Idaho<\/a><\/li><li class=\"link\"><a href=\"http:\/\/stateimpact.npr.org\/idaho\/2012\/06\/21\/an-entrepreneur-stimulus-money-and-an-idaho-mill-town-that-wants-to-rise-again\/\">An Entrepreneur, Stimulus Money, And An Idaho Mill Town That Wants To Rise\u00a0Again<\/a><\/li><\/ul><\/div><div class=\"topics\"><h5>Topics<\/h5><p class=\"topic\"><img class=\"alignleft\" src=\"http:\/\/stateimpact.npr.org\/idaho\/files\/2011\/08\/Emerald-Forest-Products-stacker.jpg\" height=\"60\" width=\"60\" \/><a href=\"http:\/\/stateimpact.npr.org\/idaho\/topic\/logging\/\">Logging: Recovery in\u00a0Sight?<\/a><\/p><\/div><\/div>\n<p>Mark Calhoon is now a senior managing director with the Washington State Department of Commerce.\u00a0 In the &#8217;90s, he worked on strategies for marketing Washington wood products to Japan.<\/p>\n<p>&#8220;The traditional Japanese home is based on a metric module around post-and-beam construction, which is a good deal more expensive than the 2&#215;4 system,&#8221; Calhoon explains.\u00a0 &#8220;A lot of our push was to show Japanese builders and architects that the 2&#215;4 system could be cost effective.&#8221;<\/p>\n<p>And what a push it was.\u00a0 Calhoon says the U.S. government mounted a successful effort to modify Japanese building codes and regulatory requirements to allow 2&#215;4 construction.\u00a0 One example: Japan&#8217;s restrictive fire codes historically didn&#8217;t allow multifamily units to be built from wood.\u00a0 That rule changed.<\/p>\n<p>Still, the effort to export American-style home construction didn&#8217;t take hold.\u00a0 At least, not in the way Calhoon and others had hoped.<\/p>\n<p>&#8220;I think we ended up seeing a lot of Westernized Japanese people &#8212; people who had lived overseas and were familiar with the U.S. lifestyle &#8212; they tended to be the primary market for these U.S. style homes.\u00a0 There were several different niches we got into and that was one,&#8221; he says.<\/p>\n<p>They&#8217;d aimed for more broad-based popularity.\u00a0 &#8220;The naive goal, going in, was that based on economics and a price-quality proposition we could have pretty strong market penetration,&#8221; Calhoon says.<\/p>\n<p>Why the hangup?\u00a0 Why was it so hard to displace the entrenched style of home construction with American-style homes?<\/p>\n<p>Architect Williams isn&#8217;t sure this is the definitive answer, but he points out how significant the differences are between the American and Japanese modes of homebuilding.<\/p>\n<p>In the U.S., most homes are made of a stud frame sheathed in plywood and bolted to a concrete foundation.\u00a0 Traditional Japanese post-and-beam construction uses larger pieces of wood spaced further apart, infilled and covered over with stucco. Often the lumber is left exposed.<\/p>\n<p>&#8220;One of the nice thing about our system is that it can be any aesthetic,&#8221; Williams says.\u00a0 &#8220;In a lot of American frame construction, the frame is one thing, and the decoration is something different.\u00a0 That might have something to do with why it wasn&#8217;t as successful as people thought it might be in Japan.&#8221;<\/p>\n<p>In Japan, Williams explains, the whole aesthetic of the home derives from its post and beam structure.<\/p>\n<p>&#8220;American architects appreciate Japanese architecture for that honesty of the relationship between the utility and the aesthetic,&#8221; he says.\u00a0 &#8220;We call it honesty.\u00a0 There&#8217;s a clarity: the structure, the utility, and the aesthetic are all one.&#8221;<\/p>\n<p><a title=\"How Traditional Japanese Homebuilding Reversed The Fortunes Of One Idaho Sawmill\" href=\"http:\/\/stateimpact.npr.org\/idaho\/2012\/08\/08\/how-traditional-japanese-homebuilding-reversed-the-fortunes-of-one-idaho-sawmill\/\">Idaho Forest Group&#8217;s exports to Japan<\/a> reflect the Japanese market&#8217;s reluctance to embrace U.S.-style construction.\u00a0 Their main export is a large, high-quality piece of wood, used in traditional post-and-beam homes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our recent story on Japanese homebuilding preferences and how they&#8217;ve helped one North Idaho sawmill led me to a guy named Roger Williams.\u00a0 He&#8217;s an architect based in Seattle, but he&#8217;s done a lot of work in Japan.\u00a0 He&#8217;s made dozens of trips there over the years. I was trying to understand why there&#8217;s such [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":9907,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[68,52],"acf":[],"_links":{"self":[{"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/posts\/9900"}],"collection":[{"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/comments?post=9900"}],"version-history":[{"count":0,"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/posts\/9900\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/media\/9907"}],"wp:attachment":[{"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/media?parent=9900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/categories?post=9900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/tags?post=9900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}