{"id":9536,"date":"2012-08-01T14:44:01","date_gmt":"2012-08-01T20:44:01","guid":{"rendered":"http:\/\/stateimpact.npr.org\/idaho\/?p=9536"},"modified":"2012-08-01T14:50:20","modified_gmt":"2012-08-01T20:50:20","slug":"idaho-based-scentsy-continues-to-grow-adds-new-brand","status":"publish","type":"post","link":"https:\/\/stateimpact.npr.org\/idaho\/2012\/08\/01\/idaho-based-scentsy-continues-to-grow-adds-new-brand\/","title":{"rendered":"Idaho-Based Scentsy Continues To Grow, Adds New Brand"},"content":{"rendered":"

Say you own a multi-million dollar direct sales company that sells wickless scented candles<\/a>, bath products and chocolate fondue…what would you add next?<\/p>\n

Well, Meridian, Idaho-based Scentsy is diving into the handbags and accessories market.<\/p>\n

The company that launched in 2004 selling wickless scented candles<\/a> has added a new brand to its growing business, and hired <\/del> 120 additional corporate employees since March.\u00a0 The majority of those new employees are in Idaho.<\/p>\n

\"\"<\/a>

Scentsy Inc.<\/p>

Scentsy Inc. launched its third brand 'Grace Adele' Aug.1, 2012<\/p><\/div>\n

Scentsy Inc.<\/strong> unveiled a line of handbags, accessories and jewelry under the new brand-name<\/a> Grace Adele <\/em>at its annual conference in Las Vegas last week. It added a chocolate fondue brand, Velata<\/em>, <\/del> in May.<\/p>\n

Scentsy’s revenue has ballooned<\/a> from more than $60 million in 2008 to $535 million in 2011.<\/p>\n

Spokesman Stephanie Finch says Velata has netted $10 million in the last three months. Company-wide data wasn’t available for that same time period.<\/p>\n

The company directly employs more than 830 people at its corporate headquarters in Meridian and 265 additional employees at its corporate centers in Kentucky, Texas, Utah and Puerto Rico.<\/p>\n

The direct sales company has nearly 200,000 independent sellers.<\/p>\n","protected":false},"excerpt":{"rendered":"

Say you own a multi-million dollar direct sales company that sells wickless scented candles, bath products and chocolate fondue…what would you add next? Well, Meridian, Idaho-based Scentsy is diving into the handbags and accessories market. The company that launched in 2004 selling wickless scented candles has added a new brand to its growing business, and […]<\/p>\n","protected":false},"author":40,"featured_media":9537,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[68,146],"acf":[],"_links":{"self":[{"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/posts\/9536"}],"collection":[{"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/comments?post=9536"}],"version-history":[{"count":1,"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/posts\/9536\/revisions"}],"predecessor-version":[{"id":9555,"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/posts\/9536\/revisions\/9555"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/media\/9537"}],"wp:attachment":[{"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/media?parent=9536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/categories?post=9536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/tags?post=9536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}