{"id":8688,"date":"2012-06-28T12:10:40","date_gmt":"2012-06-28T18:10:40","guid":{"rendered":"http:\/\/stateimpact.npr.org\/idaho\/?p=8688"},"modified":"2012-06-28T12:10:40","modified_gmt":"2012-06-28T18:10:40","slug":"a-boise-anti-fraud-company-watches-business-grow-350-percent","status":"publish","type":"post","link":"https:\/\/stateimpact.npr.org\/idaho\/2012\/06\/28\/a-boise-anti-fraud-company-watches-business-grow-350-percent\/","title":{"rendered":"A Boise Anti-Fraud Company Watches Business Grow 350 Percent"},"content":{"rendered":"

Boise-based anti-fraud company Kount has watched its business grow by more than 350 percent in the last year.\u00a0 That’s according to an article<\/a> from the Idaho Business Review<\/em>.<\/p>\n

“Fraud, especially credit card fraud, is nothing new in the marketplace, but it has only been a recent development that third-party companies focused specifically on Internet transactions have shown the potential to become behemoths in the industry.<\/p>\n

While the technology has gotten far more complex, the dynamic is still simple, said Don Bush, marketing director for Kount.<\/p>\n

\u201cWhat fraudsters try and do is mask who they are, they don\u2019t want anybody to know who they are,\u201d he said. \u201cOur technology basically takes that mask off.\u201d<\/p>\n

The company has patented several technologies, such as a way to \u201cfingerprint\u201d which devices \u2014 smartphones, laptops or other electronic devices \u2014 a customer is using and track them for fraud use, to create several layers of fraud detection tools that can finger the bad guys, Bush said.” – Idaho Business Review<\/p><\/blockquote>\n

The Business Review<\/em> reports there are fewer than a dozen companies like Kount, all of which are growing rapidly.\u00a0 It says that growth is due largely to need.<\/p>\n

“In 2011, there were $3.4 billion in losses in the United States and Canada resulting from online fraud perpetrated on merchants, according to statistics kept by the Merchant\u2019s Risk Council. That\u2019s double what the losses were a decade ago, mostly due to a huge increase of in electronic commerce.<\/p>\n

Those losses represent about 1 percent revenues for companies doing business in North America, according to the Merchant\u2019s Risk Council.” – Idaho Business Review<\/p><\/blockquote>\n

You can read the full story here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Boise-based anti-fraud company Kount has watched its business grow by more than 350 percent in the last year.\u00a0 That’s according to an article from the Idaho Business Review. “Fraud, especially credit card fraud, is nothing new in the marketplace, but it has only been a recent development that third-party companies focused specifically on Internet transactions […]<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[68],"acf":[],"_links":{"self":[{"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/posts\/8688"}],"collection":[{"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/comments?post=8688"}],"version-history":[{"count":1,"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/posts\/8688\/revisions"}],"predecessor-version":[{"id":8693,"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/posts\/8688\/revisions\/8693"}],"wp:attachment":[{"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/media?parent=8688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/categories?post=8688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/tags?post=8688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}