{"id":17394,"date":"2013-05-10T06:15:48","date_gmt":"2013-05-10T12:15:48","guid":{"rendered":"http:\/\/stateimpact.npr.org\/idaho\/?p=17394"},"modified":"2013-05-14T13:31:20","modified_gmt":"2013-05-14T19:31:20","slug":"bottom-rung-why-building-a-strong-idaho-economy-takes-public-investment","status":"publish","type":"post","link":"https:\/\/stateimpact.npr.org\/idaho\/2013\/05\/10\/bottom-rung-why-building-a-strong-idaho-economy-takes-public-investment\/","title":{"rendered":"Bottom Rung: Why Building A Strong Idaho Economy Takes Public Investment"},"content":{"rendered":"<div id=\"attachment_17402\"  class=\"wp-caption module image right\" style=\"max-width: 300px;\"><a class=\"fancybox\" title=\"Bob Lokken, CEO of WhiteCloud Analytics, in his downtown Boise office\" href=\"http:\/\/stateimpact.npr.org\/idaho\/files\/2013\/05\/Bob-Lokken.jpg\" rel=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-17402\" title=\"Bob Lokken\" src=\"http:\/\/stateimpact.npr.org\/idaho\/files\/2013\/05\/Bob-Lokken-300x168.jpg\" alt=\"\" width=\"300\" height=\"168\" srcset=\"https:\/\/stateimpact.npr.org\/idaho\/files\/2013\/05\/Bob-Lokken-300x168.jpg 300w, https:\/\/stateimpact.npr.org\/idaho\/files\/2013\/05\/Bob-Lokken-620x348.jpg 620w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p class=\"wp-media-credit\">Molly Messick \/ StateImpact Idaho<\/p><p class=\"wp-caption-text\">Bob Lokken, CEO of WhiteCloud Analytics, in his downtown Boise office<\/p><\/div>\n<p>Bob Lokken, CEO of Boise-based WhiteCloud Analytics, is three years into building his new company. It designs software for health care professionals with the aim of allowing doctors and others to interrogate vast amounts of health care data. Lokken founded it after his previous company, ProClarity Corporation, was bought by Microsoft.<\/p>\n<p>Recently, he showed me around the downtown office where software developers work intently behind large computer screens. I wasn&#8217;t there to talk about better health outcomes through guided data analysis; I was there to talk about Idaho&#8217;s workforce.<\/p>\n\n<p>This week, <em>StateImpact Idaho<\/em> is reporting on low-wage work through <a title=\"Bottom Rung: Living On Low Wages In Idaho\" href=\"http:\/\/stateimpact.npr.org\/idaho\/topic\/bottom-rung\/\">its series &#8220;Bottom Rung.&#8221;<\/a> <del><\/del>Retired University of Idaho economist Stephen Cooke <del><\/del>offers a blunt assessment of Idaho&#8217;s shifting employment picture. He believes the state is on a path toward a growing number of low-skilled, low-wage jobs.\u00a0 <!--more--><\/p>\n<div class=\"module aside left half\"><\/p>\n<h4>Bottom Rung: Living On Low Wages In Idaho<\/h4>\n<p>Part 1: <a title=\"Bottom Rung: Two Idaho Workers Talk About Life On Low Wages\" href=\"http:\/\/stateimpact.npr.org\/idaho\/2013\/05\/07\/bottom-rung-two-idaho-workers-talk-about-life-on-low-wages\/\" target=\"_blank\">Bottom Rung: Two Idaho Workers Talk About Life On Low Wages <\/a><\/p>\n<p>Infographic: <a title=\"Bottom Rung: Expenses Are Tough To Pay On Idaho\u2019s $7.25 Minimum Wage\" href=\"http:\/\/stateimpact.npr.org\/idaho\/2013\/05\/07\/bottom-rung-living-on-minimum-wage-in-idaho\/\" target=\"_blank\">Bottom Rung: Expenses Are Tough To Pay On Idaho&#8217;s $7.25 Minimum Wage<\/a><\/p>\n<p>Part 2: <a title=\"Bottom Rung: Why An Influx Of Retirees To Idaho Is Creating More Low-Wage Jobs\" href=\"http:\/\/stateimpact.npr.org\/idaho\/2013\/05\/08\/bottom-rung-why-an-influx-of-retirees-to-idaho-is-creating-more-low-wage-jobs\/\" target=\"_blank\">Bottom Rung: Why An Influx Of Retirees To Idaho Is Creating More Low-Wage Jobs<\/a><\/p>\n<p>Charts: <a title=\"Bottom Rung: Migration By The Numbers\" href=\"http:\/\/stateimpact.npr.org\/idaho\/2013\/05\/08\/bottom-rung-migration-by-the-numbers\/\" target=\"_blank\">Bottom Rung: Migration By The Numbers<\/a><\/p>\n<p>Part 3: <a title=\"Bottom Rung: The Workforce Shift That\u2019s Costing Idaho Good-Paying Jobs\" href=\"http:\/\/stateimpact.npr.org\/idaho\/2013\/05\/09\/bottom-rung-the-workforce-shift-thats-costing-idaho-good-paying-jobs\/\" target=\"_blank\">Bottom Rung: The Workforce Shift That&#8217;s Costing Idaho Good-Paying Jobs<\/a><\/p>\n<p>Chart: <a href=\"http:\/\/stateimpact.npr.org\/idaho\/2013\/05\/09\/bottom-rung-construction-jobs-gained-and-lost-and-their-place-in-idahos-economy\/\">Bottom Rung: Construction Jobs Gained And Lost, And Their Place In Idaho\u2019s Economy<\/a><\/p>\n<p><a title=\"Bottom Rung: Gov. Otter Touts Idaho\u2019s Low Wages To Attract Gun Companies\" href=\"http:\/\/stateimpact.npr.org\/idaho\/2013\/05\/08\/bottom-rung-gov-otter-touts-idahos-low-wages-to-attract-gun-companies\/\" target=\"_blank\">Bottom Rung: Gov. Otter Touts Idaho&#8217;s Low Wages To Attract Gun Companies<\/a><\/p>\n<p>Part 4: Bottom Rung: Why Building A Strong Idaho Economy Takes Public Investment<\/p>\n<p>Chart: <a href=\"http:\/\/stateimpact.npr.org\/idaho\/2013\/05\/10\/bottom-rung-idahos-expanding-call-center-industry\/\" target=\"_blank\">Bottom Rung: Idaho\u2019s Expanding Call Center Industry<\/a><\/p>\n<p>Part 5: <a title=\"Bottom Rung: Why One Idaho Border Business Chose Washington\" href=\"http:\/\/stateimpact.npr.org\/idaho\/2013\/05\/13\/bottom-rung-why-one-idaho-border-business-chose-washington\/\" target=\"_blank\">Bottom Rung: Why One Idaho Border Business Chose Washington<\/a><\/p>\n<p><a title=\"Bottom Rung: The Politics Of Increasing Idaho\u2019s Minimum Wage\" href=\"http:\/\/stateimpact.npr.org\/idaho\/2013\/05\/13\/bottom-rung-the-politics-of-increasing-the-minimum-wage\/\" target=\"_blank\">Bottom Rung: The Politics Of Increasing Idaho&#8217;s Minimum Wage<\/a><\/p>\n<p>Two-Way: <a title=\"Bottom Rung: Longtime Idaho Economist Stresses Education And Healthcare To Boost Wages\" href=\"http:\/\/stateimpact.npr.org\/idaho\/2013\/05\/14\/bottom-rung-longtime-idaho-economist-stresses-education-and-healthcare-to-boost-wages\/\" target=\"_blank\">Bottom Rung: Longtime Idaho Economist Stresses Education And Healthcare To Boost Wages<\/a><\/p>\n<p>Data: <a title=\"Bottom Rung: Idaho Has More Minimum Wage Workers Than 18 States\" href=\"http:\/\/stateimpact.npr.org\/idaho\/2013\/05\/14\/bottom-rung-idaho-has-more-minimum-wage-workers-than-18-states\/\" target=\"_blank\">Bottom Rung: Idaho Has More Minimum Wage Workers Than 18 States<\/a><\/p>\n<p>Background: <a title=\"Making Money In Idaho, A Guide To Wages\" href=\"http:\/\/stateimpact.npr.org\/idaho\/topic\/wages\/\" target=\"_blank\">Making Money In Idaho, A Guide To Wages<\/a><\/p>\n<p><\/div>\n<p>&#8220;There was an era, a golden age, if you will, when high-tech manufacturing came to Idaho,&#8221; he says. &#8220;That era seems to be fading, and now we\u2019re into an era of low-wage jobs associated with call centers and retail.&#8221;<\/p>\n<p>I wanted to hear what an <em>employer<\/em> would say. Not just any employer, but someone in that bastion of high-skilled and high-wage jobs: the tech industry.<\/p>\n<h3>Economic Development Through Education<\/h3>\n<p>&#8220;I routinely see two or three companies a year move out of state because of the shortage of engineering talent,&#8221; Lokken told me when I paid a visit. &#8220;Those are just ones I personally know of.&#8221;<\/p>\n<p>Lately, Lokken has a new focus &#8212; Idaho&#8217;s workforce. He&#8217;s the vice-chairman of Idaho Business for Education and a member of Gov. C.L. &#8220;Butch&#8221; Otter&#8217;s education task force. He used to think the <a title=\"Why One Idaho Company Is Growing Its Own Workforce\" href=\"http:\/\/stateimpact.npr.org\/idaho\/2012\/07\/16\/why-one-idaho-company-is-growing-its-own-workforce\/\" target=\"_blank\">shortage of Idaho workers<\/a> qualified to fill high-skilled jobs was specific to the tech sector. Now he believes it\u2019s broader than that.<\/p>\n<p>&#8220;This wasn\u2019t a tech sector problem,&#8221; Lokken says. &#8220;It was an every sector problem, and that\u2019s become increasingly clear over the last 10 years. Tech just happened to be the canary in the coal mine.&#8221;<\/p>\n<p>These days, Lokken is accustomed to rattling off facts and figures about education in Idaho. Here\u2019s a key point: state funding for higher education has dropped. Over the last two decades, Idaho colleges, community colleges and universities have received a decreasing share of state general fund revenue, even as enrollment climbs.<\/p>\n<p>Others single out that detail, too. Kevin Klowden is managing economist of the California-based Milken Institute. &#8220;Human capital investment is the place where policy decisions can have the biggest long-term impact,&#8221; he explains.<\/p>\n<p>Klowden co-authored <a href=\"http:\/\/www.milkeninstitute.org\/publications\/publications.taf?function=detail&amp;ID=38801405&amp;cat=resrep\" target=\"_blank\">a recent report<\/a> on how states compare in the science and tech industries. A state\u2019s workforce, he says, is its &#8220;most important intangible asset.&#8221; State policymakers can have a positive effect by prioritizing higher education, but Klowden finds that Idaho invests less than most.<\/p>\n<p>&#8220;There hasn\u2019t been the same development of a research infrastructure producing grads, post-grads,&#8221; he says. &#8220;And there isn\u2019t the talent that\u2019s readily there that can easily move into the tech sector.&#8221;<\/p>\n<p>In terms of its workforce investments, Idaho comes in 43rd in Klowden\u2019s report, behind West Virginia, Alaska, and Oklahoma.<\/p>\n<h3>Call Center Economy<\/h3>\n<p>Critics of Idaho\u2019s job market invariably wind up uttering two words: call centers. At a call center recruitment fair hosted by the state Department of Labor this week, dozens of representatives from eight companies talked up the opportunities to would-be employees.<\/p>\n<div id=\"attachment_17403\"  class=\"wp-caption module image center\" style=\"max-width: 620px;\"><a class=\"fancybox\" title=\"Wells Fargo representative Josh Plummer talked to dozens of would-be call center workers at this week's job fair.\" href=\"http:\/\/stateimpact.npr.org\/idaho\/files\/2013\/05\/Josh-Plummer-Wells-Fargo.jpg\" rel=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"size-large wp-image-17403\" title=\"Josh Plummer, Wells Fargo\" src=\"http:\/\/stateimpact.npr.org\/idaho\/files\/2013\/05\/Josh-Plummer-Wells-Fargo-620x370.jpg\" alt=\"\" width=\"620\" height=\"370\" srcset=\"https:\/\/stateimpact.npr.org\/idaho\/files\/2013\/05\/Josh-Plummer-Wells-Fargo-620x370.jpg 620w, https:\/\/stateimpact.npr.org\/idaho\/files\/2013\/05\/Josh-Plummer-Wells-Fargo-300x179.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><p class=\"wp-media-credit\">Molly Messick \/ StateImpact Idaho<\/p><p class=\"wp-caption-text\">Wells Fargo representative Josh Plummer talked to dozens of would-be call center workers at this week&#39;s job fair.<\/p><\/div>\n<p>&#8220;Your schedule is up to you,&#8221; DirecTV&#8217;s Eric Sims said, making his pitch to 24-year-old Kayla Laws. &#8220;We have eight-hour shifts available, we have 10-hour shifts available,&#8221; he continued.<\/p>\n<p>Laws is a new mom who is taking classes at the College of Western Idaho. She\u2019s worked at call centers before, and she says it pays better than the alternatives.\u00a0 &#8220;Anywhere from $9 to $11.25 an hour,&#8221; she tells me. &#8220;Which isn\u2019t enough to live very, very comfortably, but it\u2019s enough to get by on with my family.&#8221;<\/p>\n<p>Altogether, the companies at the recruitment fair were trying to fill more than 800 jobs in the Boise area. Laws felt pretty sure she\u2019d wind up with something.<\/p>\n<p>There are positive things about call center work. It\u2019s available. Starting salaries are several dollars above Idaho&#8217;s $7.25 minimum wage, and many companies offer benefits. But here\u2019s the context: the industry is exploding in Idaho.<\/p>\n<p>According to one analysis, there were fewer than 3,000 call center jobs in the state in 2002. Since then, that number has tripled. By 2022, it\u2019s estimated the state will have more than 14,000 call center jobs. That\u2019s a nearly 400 percent increase in 20 years. Nationally, call center employment is expected to go up by less than 40 percent over the same period.<\/p>\n<div id=\"attachment_17404\"  class=\"wp-caption module image right\" style=\"max-width: 300px;\"><a class=\"fancybox\" title=\"In the first two hours, more than 400 job seekers signed in at the job fair.\" href=\"http:\/\/stateimpact.npr.org\/idaho\/files\/2013\/05\/Call-center-job-fair.jpg\" rel=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-17404\" title=\"Call center job fair\" src=\"http:\/\/stateimpact.npr.org\/idaho\/files\/2013\/05\/Call-center-job-fair-300x213.jpg\" alt=\"\" width=\"300\" height=\"213\" srcset=\"https:\/\/stateimpact.npr.org\/idaho\/files\/2013\/05\/Call-center-job-fair-300x213.jpg 300w, https:\/\/stateimpact.npr.org\/idaho\/files\/2013\/05\/Call-center-job-fair-620x440.jpg 620w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p class=\"wp-media-credit\">Molly Messick \/ StateImpact Idaho<\/p><p class=\"wp-caption-text\">In the first two hours, more than 400 job seekers signed in at the job fair.<\/p><\/div>\n<p>That leaves people like Bob Lokken shaking their heads. &#8220;We can\u2019t just sit on the sidelines for the information age,&#8221; Lokken says, emphatically. &#8220;The economy will go into a slow, downward spiral.&#8221;<\/p>\n<p>Without knowing it, Lokken <a title=\"Bottom Rung: The Workforce Shift That\u2019s Costing Idaho Good-Paying Jobs\" href=\"http:\/\/stateimpact.npr.org\/idaho\/2013\/05\/09\/bottom-rung-the-workforce-shift-thats-costing-idaho-good-paying-jobs\/\" target=\"_blank\">echoes economist Steve Cooke<\/a>. A state with a less educated workforce will draw businesses that want less educated workers, he says.<\/p>\n<p>The governor <a title=\"Bottom Rung: Gov. Otter Touts Idaho\u2019s Low Wages To Attract Gun Companies\" href=\"http:\/\/stateimpact.npr.org\/idaho\/2013\/05\/08\/bottom-rung-gov-otter-touts-idahos-low-wages-to-attract-gun-companies\/\" target=\"_blank\">has been known to use Idaho\u2019s low wages as a selling point to companies<\/a> that might relocate to the state. Lokken believes that\u2019s a bad strategy. He\u2019s prevailing upon others to understand this specter of Idaho\u2019s future.<\/p>\n<p>&#8220;We\u2019ll continue to have ag and natural resource sort of industries, but every year that will be slower and slower, because most of the growth in the economy comes from innovation,&#8221; he predicts. &#8220;And if we\u2019re not participating in that economy, then you can see that the economy in the state would get into a slow downward spiral &#8212; and I think we\u2019ve already seen the front edges of that.&#8221;<\/p>\n<p>Here\u2019s one indication that Lokken may be right. Those call center jobs that Idaho is gaining pay less here. On average, nationwide, call center workers made $31,800 last year. In Idaho, they earned just $24,900.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bob Lokken, CEO of Boise-based WhiteCloud Analytics, is three years into building his new company. It designs software for health care professionals with the aim of allowing doctors and others to interrogate vast amounts of health care data. Lokken founded it after his previous company, ProClarity Corporation, was bought by Microsoft. Recently, he showed me [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":17402,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[230,143],"acf":[],"_links":{"self":[{"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/posts\/17394"}],"collection":[{"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/comments?post=17394"}],"version-history":[{"count":1,"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/posts\/17394\/revisions"}],"predecessor-version":[{"id":17424,"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/posts\/17394\/revisions\/17424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/media\/17402"}],"wp:attachment":[{"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/media?parent=17394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/categories?post=17394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stateimpact.npr.org\/idaho\/wp-json\/wp\/v2\/tags?post=17394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}