Social Media Promotion

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Network News: November 26 – December 2

A Little Help From Your Friends (and Followers)

Here at StateImpact, we’re constantly seeking out new ways to get ahead of the curve and  adapt to the ever-changing ways that people are receiving and interacting with the news. That’s why, in recent weeks, we’ve discussed adapting to a sideways world. We’ve worked with all of our reporters to identify our core audiences so that we can find out where the conversations are taking place and building meaningful engagement.

A key part of that is using social media wisely—as a promotional tool, yes–but also as a reporting and engagement tool. (And if you don’t believe us, check out this piece by senior editor Alexis Madigral at the Atlantic.)

Last week’s webinar (now available in our Reporter’s Toolbox!) breaks down several ready-to-use ways to do just that. Check it, take some of these tips out for a test drive out and let us know how it works for you and your blog or station.

For more resources, including the plain-ol’ slideshow without all of the chitchat, go to the Toolbox post.
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