The University of Toledo is focusing on recruiting more students from the Detroit area. School officials say they want to increase the school’s enrollment and ability to be picky about whom it enrolls. The number of Detroit-area undergrads at the school has nearly doubled over the past five years; the school’s overall enrollment grew about 10 percent over the same period.

Important to his pegging Detroit as an opportunity for growth was population. Southeast Michigan is made up of about 4.7 million people, according to 2010 census data, compared to about 650,000 in Toledo metropolitan. Equally important to popularizing UT was the use of athletics.
A Detroit Tigers fan at Comerica Park this month stretched over the wall in left center field — above an advertisement for the university — to catch a home run ball and earn an appearance on ESPN. A SportsCenter anchor turned to his sidekick, puzzled as to why a sign for UT appeared in the stadium.
“Right down the street,” the other anchor replied.
Read more at: www.toledoblade.com