New School “It Can Wait” Campaign Has a Surprising Target

Students in the Cleveland school district are taking the “it can wait pledge.”

Hold on, it’s not what you might think.

It’s part of a national AT&T campaign to educate people – especially teens – about the dangers of texting and driving. Each “it can wait” pledger promises not to text and drive. Because it’s really dangerous.

From this month’s Cleveland’s district newsletter:

Students at John Hay High School learned about the deadly consequences of texting and driving… Students soon learned what they could expect behind the wheel when they experienced the “Simulator,” a real car that allowed student volunteers to simulate driving and texting in a controlled environment.

You can test out the simulator for yourself.

(Full disclosure: I crashed within a few blocks.)